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According to NYT, Twitter will charge companies $1,000 per month for blue check (but there is some cheating) 3 comments

  • March 31, 2023
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For a long time, Twitter’s blue check was synonymous with (or at least that was the purpose it was pursuing) accounts that were relevant and authentic in the

For a long time, Twitter’s blue check was synonymous with (or at least that was the purpose it was pursuing) accounts that were relevant and authentic in the public interest. there was no possibility pay to get ithowever, it was the social network itself that was responsible for giving it away if certain requirements were met, but the rules have started to change since Elon Musk bought the company in October last year.

On April 1, the old verification system will completely disappear, which will mean that many accounts will lose the famous check. Only new Twitter Blue subscribers, or companies and organizations that pay $1,000 per month to maintain their accounts, will be able to maintain an account. situation. However, according to The New York Times, the social network is considering allowing some exceptions.

Most followed and highest paid

According to a document seen by the American newspaper, the exception is corporate accounts (with their own control colors). The new model envisions companies, nonprofits and government agencies going through the vault to be verified.

However, Twitter may circumvent the requirement to pay to receive the verification check in two specific cases. On one side, companies, organizations and governments with the largest number of followers on the platform will have 10,000 accounts. On the other hand, the top 500 advertisers whose accounts are already verified.


The rumors about this move come just before the big change to Twitter’s account verification system. along with other measures directing users to pay for subscriptions. Among them, we see that from April 15, only verified accounts will appear in the “For you” section.

We’re talking about the column that shows Tweets based on recommendations or topics that interest us and opens up the possibility to discover new accounts. In this case, non-paying accounts will lose the ability to appear in the “For You” section, but it’s worth noting that our followers will still be visible.

It’s time to wait to see if this strategy bears the fruit Musk expected. What the company needs improve your revenue streams to continue standing. Now, it’s worth half what the businessman paid about a year ago, and as if that wasn’t enough, it has lost some of its biggest advertisers.

Images: twitter

On Xataka: Musk is minimizing his Twitter workforce. The real question is how many people do you need to maintain this?

Source: Xataka

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