More than a year ago, we first learned about plans to merge HBO Max and Discovery+. It is a logical and expected move, since we remember that the two companies on which each of the services depends, WarnerMedia and Discovery, began a merger operation that was accepted by shareholders on March 11, 2022. As a result, WarnerMedia shareholders (mainly AT&T) acquired 71 % of the new company’s shares, while Discovery shares retained the remaining 29%.

Some measures of this operation were noted almost immediately, such as the closure of the newborn CNN+, which was less than a month old, but others progressed significantly more slowly, and a prime example of this is the merger that now occupies us. We found out last summer the goal was to implement it in the United States in 2023most likely in the summer, and that the international expansion of the resulting platform, which we recently learned will be called Max, would take place from 2024, without dates and more specifics.

During that time, we’ve had some news about the new service, such as its name or that the company is considering raising its price over HBO Max, but At the moment, the expected official introduction has not yet taken place the same. We understand that this was due to the fact that there were still many aspects that needed to be specified and that the people responsible preferred to put all the dots on IE before the launch to present their new service.

However, it seems the time has finally come because, as we read in ComicBook, Max will be featured at an event on April 12th, within 10 days, at 10:00 a.m. in the Pacific time zone, at 7:00 p.m. in mainland Spain. His name is not specifically mentioned, but the company says the event will be dedicated to “another enhanced direct-to-consumer streaming product«, so you don’t have to be very smart to understand that we are talking about Max.

This fits in quite well with the rumor that has recently spread that Max could finally debut in the United States this spring rather than summer as previous rumors suggested. This makes a lot of sense considering how hectic the streaming platform industry has been recently, with increasingly intense competition and numbers that don’t satisfy shareholders.

Another rumor that has spread regarding a possible launch soon is that in the end there would be no price increase (at least in the United States and during this year 2023), although this point is still not at all clear. And nothing has been revealed about international expansion plans either, both in terms of dates, pricing, and catalog, so we’ll continue to keep a close eye on the event on the 12th for more information on Max’s future plans with us.