Famous ChatGPT it still gives a talk for everyone. This time, William Hornhead of WhatsApp in Latin America, says that artificial intelligence (AI) is used by some companies to send messages to their customers. According to the executive, AI will be used to improve relationships with the target audience of these companies in the app. The man shared this information last Thursday (30) during an event south summitin Porto Alegre.

horn explained that the application has clients running tests with basic integration ChatGPT. The idea significantly increases the so-called Net Promoter Score. (NPS), also known as a measure of customer satisfaction. The reason for the increase is simple: the machine produces complex and often adequate answers.

Interaction between companies and clients through WhatsApp

The head of the messenger emphasized that companies need to improve the way they interact with customers. In addition to the traditional version of the application, which facilitates real-time interaction between people, there is also the so-called whatsapp businesswith special tools for managing small businesses and business accounts, as well as with lesser known WhatsApp Business APIrecommended for companies of any size, whether small or large businesses.

horn basic moments:

“Interactions (in numbers) are extremely structured. When you are on a website and want to buy a shirt, how do you ask if it is soft or not? Is it in the description or not. That human interaction is missing from the digital integration process, and that’s what dialogue brings.”

A feature provided by the application that is not always used is the ability to communicate unstructured – with no beginning, middle, or end. The modality can be interesting, depending on the target audience of the establishment, but many prefer to use the predefined traditional service models used on other platforms.

According to the executive, knowing how to use all resources will make companies stand out and thus get more attention from potential customers. The use of modern tools such as AI, when implemented correctly, is a game-changer when it comes to customer interactions.

At the moment, it remains to wait until we observe the impact ChatGPT day to day. what is your opinion about this topic? Share your point of view on this!

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Source: Tallos Blog, UOL

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