Hisense previously announced its partnership with the NBA (National Basketball Association) at an event held in New York. The new collaboration has also led the company to announce a new high-end 85-inch ULED X QLED TV model.

The company also used the event as a platform to announce that they are the number two brand in the North American market. Also, the new partnership will include all Hisense TVs and other products, but the new flagship model ULED X is the “Official TV of the NBA”. The limited edition ULED X features a massive 85-inch backlit display made up of over 20,000 mini-LEDs controlled by over 5,000 local dimming zones.

The widescreen can even offer peak brightness of up to 2,500 nits and twice the contrast ratio range of OLED TVs. For audio, the ULED X also features built-in 4.1.1 Dolby Atmos and 80W DTS:X speakers. Alongside this flagship model, the brand also announced new mini LED models from its product range, which includes the Hisense U8K, U7K and U6K series, available in 55 inches, 65 inches, 75 inches and 85 inches. inch varieties. .

The U8K and U7K in particular offer a high refresh rate of 144Hz, making it great for gaming with consoles like the PlayStation 5 or Xbox Series X. Alongside the new TVs, the company also announced the new L9H Laser TV. It is an ultra short throw projector. This is a new best-in-class model that will offer a 100- or 120-inch anti-glare display as well as Dolby Vision HDR support.