HTC is increasing its name by the day. we begin to hear less a brand of mobile phones. Looking at HTC’s current situation, it’s hard to believe that the brand was once the third strongest name in the smartphone market after Apple and Samsung.

America’s smartphone market at the time owns 24% and HTC, which offers its customers highly successful value-for-money products, quickly began to disappear from the market, leaving behind its successes. What about HTC? forgetfulness what were the reasons?

HTC: A rapid decline after success.

htcespecially in 2011 successful and popular It was a phone brand. As we mentioned at the beginning of our article, the company quickly stood out from the smartphone competition with the phones it released, placing it third behind Apple and Samsung at the top.

After the success of the company, the CEO of HTC took a surprising step since 2012 to protect the company’s reputation. only high quality expensive phones is now going to produce budget-friendly phones. their work is done told.

Although this new decision seems very different, the Chinese have taken over the smartphone market. had already begun to take HTC had taken an irreversible path with this step, even and alongside the new brands that came out one after the other. Over the years, the question has been whether HTC can re-establish itself in the market.

They fell into the sea and clung to the snake.

htcon this decision another wrong decision took more and partnered with Windows Phone, which was already on the verge of bankruptcy at the time. In our previous article, we already explained why Windows Phone fails. However, we can say that the merger of a company that was on the verge of collapse with another bankrupt company was a fatal blow to HTC.

The company launched its flagship model HTC One in 2013 and the phone has become one of the company’s best-selling phones. HTC One then, Similar to the Samsung Galaxy S4 The performance and features of both phones were almost identical.

htc though in itself sales record Although the sales numbers were broken, the Galaxy S4s couldn’t even get past it and had a sales rate of exactly 7 times less than the competitor’s phone. Thus, the company’s dream of making a living by selling only high-end phones was shattered.

successive failures.

HTC’s next model One (M8) is just like the previous model. far below expectations and while HTC launched these models as flagship models, the phones’ cameras performed extremely poorly.

Watching things get worse htcto change your mind “quality phones for the strong community” started producing new models under the motto present. Unfortunately, HTC’s fans weren’t as loyal as it seems, and users began to heavily criticize HTC’s One (M9). In this whole process, HTC’s market value is almost fell by half.

China slowly took over the market.

All HTC had to worry about was not its competitor, Samsung. Chinese manufacturers such as Huawei and Xiaomi have expanded the smartphone market. soon began to gain the upper hand and they started producing phones with high quality and performance one after another. HTC, which was on the market at the time, one of the weakest and Chinese manufacturers have had their share.

HTC continued to produce flagship phones with great determination, and even U12+ The phone model was surprisingly extremely successful. But this time, people are now turning to HTC. started ignoring and no one knows how HTC made a phone became indifferent.

The problem wasn’t just with phones.

htc Just when we said we produced a good phone, this time the brand of poor marketing and management scored a goal and while the company had a good product, it failed to convince users to use it. HTC has the same budget as Samsung for the advertising business because of the bad situations it has been through. could not divorce and has officially become invisible in the smartphone market.

Even if the budget wasn’t huge, HTC’s marketing team failed to put their resources to good use. In 2013 the company was then Demi-Adam storming of Robert Downey Jr. signed an advertising deal 12 million dollars paid.

Their money was misused.

We know $12 million sounds like a lot, but at the time, HTC spent a total of $1 billion on advertising. Given the company’s financial situation, that is indeed $1 billion very high and risky it was money. HTC’s ads “Change” published the tagline under his name, but the ads didn’t do much to change the value of the brand.

HTC pretended to be a newly discovered brand in its advertising and it was extremely difficult to find coherence in the advertising. Even phones, the company’s main products in advertising hardly seemed and the ads that so much money was spent on, unfortunately the company to regain his reputation couldn’t help it.

That same year, Samsung spent exactly $10 billion on advertising and marketing, as if to show competitors what they were up against, and this amount was allocated to advertising among smartphone manufacturers. highest budget described as.

Despite everything, the company remained positive.

Despite all this, HTC’s executives extremely optimistic remained stable, with some claiming that the worst of times were over, while others argued that the company would make huge profits in 2019. After all this, it was seen as a surprising point of view to remain optimistic and believe that the company would be successful.

As proof of this optimism, the company has with Google present his consent. Google debuted HTC in 2017 for its own line of smartphones. research and development department bought part of it for a full $1.1 billion.

The number of people working in HTC’s mobile division is increasing. began to decline sharply and that’s why people are afraid that the company will make a profit in 2019. be suspicious started.

Inevitable end; HTC lost a lot of value in the market.

One of the things that most clearly showed HTC’s downturn was the change in the company’s share price. The stock quickly lost value.

The product that raised HTC’s hopes wasn’t a new phone they were working on. Introduced as a virtual reality headset, Vive attracted a lot of attention and the product’s performance exceeded expectations. rose. The company split from Vive in 2016. concentrated on another unit thus surpassing its bankrupt mobile division.