The results of a survey conducted by StockApps and published on Wednesday (5) showed that In 2022, Samsung achieved great success with 261 million smartphones sold worldwide.surpassing second-largest smartphone maker Apple, which sold 226.4 million units in the same period.

According to StockApps financial journalist Edith Reeds, “The South Korean tech giant has managed to maintain its market leadership despite the pandemic-driven economic crisis that has affected all smartphone makers. This is a testament to Samsung’s ability to quickly adapt to changing consumer needs and trends.”

In 2020, the global smartphone market plummeted due to the pandemic, resulting in just 275.8 million units sold, the lowest since 2013. Despite this, Samsung managed to outperform pre-pandemic sales and stand out in the smartphone market. .

Several factors contributed to Samsung’s success.

Samsung’s success in the smartphone market can be attributed to several factors such as innovative technology, design and marketing strategies. The company has consistently incorporated cutting-edge features and technologies into its devices, including the folding screen that has been a hallmark of its smartphones. These initiatives have helped Samsung maintain its leadership in the smartphone market.

Samsung stands out in the smartphone market due to its strong global presence and variety of devices designed for different market segments and regions. The company has established strategic partnerships with leading operators and retailers around the world, allowing it to reach a wider audience and expand its market share.

Samsung has been successful in its marketing in the smartphone market, using celebrity endorsement and sponsorship strategies, as well as social media platforms and online marketing to build brand awareness and drive sales. This approach was critical for the company to connect with a young audience and market its products effectively.

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Source: stock apps

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