Computers apple mac, thanks to its use of its own ARM-based processors, seemed to hold its own in a context in which hardware sales continue to decline. And see the trend of not spending money on hardware recently, the giant bitten apple has started to manifest itself, and that too significantly.

According to IDC data, Apple shipped a total of 6.9 million Macs during the first quarter of 2022, gaining 8.6% market share. Just one year later, i.e. with regard to data from the first quarter of 2023, Mac shipments fell 40% with a total of 4.1 million units sold, leaving Apple with a 7.2% share. Other manufacturers such as Dell, HP and Lenovo also saw a drop in shipments, but according to the analyst, it was Apple that was the worst hit this time.

In the turbulent economic context in which we have lived for some time, everything seems to point to this the main factor affecting Mac shipments is the bursting of the COVID-19 pandemic bubble. We remember that the forced incarceration to which a large part of the population was subjected has prompted many to renew their equipment, so that many people no longer need to acquire new ones, because they already have new ones.

Another factor that can be added to the decline in demand is inflation, which has reduced the purchasing power of most of the population, which obviously does not encourage investment such as buying new equipment, especially considering that it may have been renewed. pandemic and that hardware is long overdue in the x86 spectrum. It’s not for nothing that Microsoft recommends upgrading a new PC to upgrade from Windows 8 to Windows 11.

A final factor that may have contributed to the decline in Mac shipments is the small benefit of Apple’s M2 processor over the previous one, at least for consumers. While the Apple M1 was seen at the time as a revolution that helped significantly increase sales due to the combination of autonomy and performance better than its competitors, the second version of the SoC was not seen along with the others. as a sufficient contribution to maintain the pace of sales.

The latest Mac news points to a future MacBook Air expected to be released (or at least unveiled) this year, possibly using the Apple M3. In addition to improving performance, Apple will have to make sure that its future computers regain consumer interest in a context in which the mass market is depressed.