Coca-Cola fans “Black Tuesday” On April 23, 1985, the first step was taken towards a major mistake by the Coca-Cola brand.

Coca-Cola, which was in serious competition with Pepsi in those years, has benefited from the success of competitor Pepsi’s campaigns and from Pepsi’s growing market share. uncomfortable this wanted to avoid. But he was unaware that his greed would overwhelm him and lay the foundations for an outrageous tale of failure.

Pepsi’s campaigns in the 1970s were very successful.

So much so that by the early 1980s, Pepsi was achieving serious success and increasing Coca-Cola’s market share. to the lowest level in history. caused the decline.

The blind taste test campaigns called “Pepsi Challenge” made a big impression.

In this campaign, which Pepsi called “Pepsi Challenge”, meaning “Pepsi Challenge”, it gave consumers a taste of two different cokes. the best He wanted them to choose.

The result is the most consumers Enjoy your Pepsi He seemed to like it better.

Uncomfortable with its rival’s success, Coca-Cola found the solution by producing a product that tasted like Pepsi.

Comparing sweeter Pepsi and Coca-Cola with taste tests a new formula They invented it and called it “New Coke”, which means “new coke”.

The cost of Coca-Cola’s research into the “New Coke” was more than $4 million.

During the course of the study, Coca-Cola was primarily used by more than 200,000 Coca-Cola customers. blind taste tests focused.

As a result of the tests, the new formula is compared with the old formula. much more loved closed.

Although a very costly study, this research had some problems.

First of all, the research is strongly compared to Coca-Cola’s customer base. a small group was done.

Another problem was that during the test, the participants did not know whether the product they were drinking was from the Coca-Cola brand. So, which of the drinks they tried was the old formula and which was the new formula? unspoken.

The research ignored that the Coca-Cola brand represents a way of life.

While the company launched the new formula based on research, the real question is how consumers will feel when the old formula is replaced by the new formula. ignored they were.

Consumers of Coca-Cola A reflection of American culture and way of life he saw as.

Ads for the new cola also created inconsistency for the Coca-Cola brand.

Coca-Cola in its earlier advertisements the sweeter the cola, the worse He was referring to his rival Pepsi by presenting his argument.

Moreover, while the old cola was marketed as the “best” for years, suddenly calling the new cola “better” is a result of the old and popular formula. actually not the best It was a reflective argument. This was another of the biggest mistakes Coca-Cola made.

While Coca-Cola waited for the new product it presented to attract attention, it received a great response.

Consumers thousands of searches And tens of thousands of complaints letters and they told Coca-Cola how uncomfortable they were about the new Coke.

The response was not limited to calls alone. Consumers new simple protest They even took to the streets with signs that read, “Our children will never know what a refreshing drink is.”

Despite the backlash, Coca-Cola announced 79 days after its release that they were returning to the old formula.

It was such big news that televisions distributing your publications They published the Coca-Cola statement.

Explanation, “our boss is our customer” The company official apologized and said they will listen to consumer request and bring back the old formula.

Old formula coke after the “New Coke” disaster, “Coca Cola classic” released and renamed most preferred became a carbonated drink.

Although the brand later tried to launch the new formula under the name “Coke II”, the new formula failed to find a place on the shelves.

Coca-Cola tried to rename the new formula in 1990, but after the backlash, this project was abandoned in 2002. completely cancelled.

As a result, the experience with the new formula called “New Coke” disaster, It is still remembered and described as a major disaster both in the marketing world and in Coca-Cola history. Where do you think Coca-Cola made the biggest mistake?