Transition and name change of Yemeksepeti, which increased its investment in groceries

Fast Turkish shopping platform Yemeksepeti Banabi has started the transition process with changes in name, logo and application. Banabi’s name is changing to “Yemeksepeti Market” as one of the steps in a series of transformations that will be seen on the website and application from May 2. In the new period, while the product range in Yemeksepeti Market has been enriched in general, fresh fruit and vegetable products, the variety of red and white meat products and quick and practical meal alternatives have also increased significantly.

Banabi, the online market shopping platform that first launched the fast Turkish trading platform Yemeksepeti in Istanbul in April 2019, is preparing to continue its way with stronger steps with its new name and logo. The company, which will gradually change its name and logo on all platforms from May 2, will continue its services under the name “Yemeksepeti Market”. As part of this transformation, a series of changes will be made to the application that will make the user experience more practical.

With its new name, Yemeksepeti Market, which supplies more than 4,000 different types of market products within minutes to millions of users in 58 provinces across Turkey, expands its product range with the name change and specializes in fresh product groups (fruits and vegetables, red and white meats ) and warm and practical food alternatives. It is preparing to offer more options to its users.

Name and logo change to be seen on the Yemeksepeti website from May 2; It will be shown in full for Android users on May 11 and iOS users on May 15. The transition process will be completed on May 24 on all platforms.

This transformation, implemented in line with Yemeksepeti’s brand identity, which it defines as “One of Us”, and its “If You Mind, At Your Door” approach, completes Yemeksepeti users’ vision to quickly find everything they click on. search for in a single application. With the brand’s new logo and design, the Yemeksepeti application emphasizes the image of ‘more than just ordering food’.

Source: (BHA) – Beyaz News Agency