LG announced this Wednesday (12) a change in the visual identity of the brand, which has become known as one of the mainstream technologies in the global market. The goal is to achieve a more dynamic and youthful appearance at all points where you will have direct contact with the client.

LG has released a new Brand Communications Guide to its employees around the world, which aims to make the brand a favorite among customers in all countries and generations, including Generation Z, and to establish itself as a cult brand. The guiding principles reinforce LG’s core values ​​such as “Uncompromising Customer Experience”, “Human-Centered Innovation”, and “Friendliness to Bring a Smile”.

“The Life’s Good brand slogan captures the idea of ​​how the company helps its customers enjoy quality life and precious moments through LG products, services and communication. Life, contributing to building a better life and future for the planet,” LG stressed about the change.

As part of the brand’s new direction, LG will redefine its visual identity, reimagining the existing sense of warmth and togetherness. The new visual identity will add more vitality and interactive elements, as well as update the existing brand image in order to increase engagement with more customers.

The new LG logo will be able to interact with the public

In the digital environment, the company logo will take on a life of its own, providing customers with a new level of expressiveness. The brand’s logo, which consists of the letters “L” and “G”, will be able to perform eight unique movements, such as head shaking, spinning and blinking. With its new features, the brand logo will be able to greet customers with a friendly smile or dance to background music.

In addition to its LG Red branding, the company will use the brighter color LG Active Red at all customer touchpoints. In addition, several gradient elements have been included in the red, white and black colors of the LG Active, offering a wide range of choices that can be applied according to the unique characteristics of each product or service.

“LG’s new branding strategy not only reinforces the company’s unique identity, but also demonstrates its willingness and ability to evolve with generations, as well as its unmatched commitment to innovative customer experiences around the world. The company plans to use its single brand for all customers. points of contact around the world during the year,” the company stressed.

LG launches OLED TV Objet Collection Posé in Brazil in 55-inch version
The company also introduced the 800W Soundbar XBOOM SH71.

Source: LG

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