As we told you a few days ago, today was the day WarnerMedia chose the official launch of Max, a video-on-demand platform that will combine the HBO Max and Discovery+ catalogs. So it was not a surprise, since in fact it is an operation that has been talked about for a little over a year, when the merger of the two companies (WarnerMedia and Discovery) was accepted by the shareholders of both parts.

A few weeks ago it was leaked that the name of the platform created by the merger will be called Max, which is rather striking, since it means giving up the prestige associated with the names HBO and Discovery, which are highly valued in their respective sectors. . This choice, as the company stated today, has as its raison d’être the search for a neutral identity that in no way favors the image of one brand or another, which I also do not see very clearly, since Max undoubtedly remembers the ever-present HBO Max.

Initial rumors suggested that the Max will debut in the United States this summer, while its international rollout will take place in 2024. However, and as we told you earlier, leaks have indicated that executives have decided to step on the gas and that the launch in The United States will take place in the spring. And they haven’t been wrong since the date chosen for this is May 23rdin just over a month.

In 2024, HBO Max will become Max in Spain with HBO Originals, series, movies, reality shows and much more. We will reveal more details closer to the release date. pic.twitter.com/LSr9TUO67z

— HBO Max Spain (@HBOMaxES) April 12, 2023

As for Spain, the HBO Max Twitter account confirmed in this message that the launch of Max in Spain will take place in 2024. There is no more information about it (dates, prices, etc.), so we will have to wait for those details. Much of the response to the said tweet has asked what will happen to the 50% price promotion offered by HBO Max when it launches in Spain, to which the account replied that information on prices and special promotions will be released at a later date. forward. that means there are no clarifications on that either.

Pending pricing and content when Max arrives (prices range from $9.99 to $19.99 in the US, on ad- and ad-free plans), the combination of HBO Max and Discovery+ could be very interesting, as it will combine HBO’s own live content with Discovery’s wide and varied non-fiction offeringwhich can give rise to a catalog in which diversity is the basis for attracting more users and making them spend more time per week consuming its content.