The integration of ChatGPT into the Bing search engine goes one step further. The AI ​​bot now summarizes the most relevant sources for searches.

Microsoft proudly announced the integration of ChatGPT with Bing on February 7th, and by now it’s clear that the fate of the search engine has been placed in the hands of AI. Until now, Bing Chat, as Bing’s AI assistant is called, has been kept separate because the chat features were only available to a limited audience. Now Bing and ChatGPT seem to be completely merging.

An update to the search engine introduces ChatGPT-written search results, which appear just below the query. The GPT-4 bot scours the search results and collects information from the most relevant sources, which it then summarizes in a short text that tells the user everything they need to know about the topic. Sources are placed with URL at the bottom of the text box to give some credit to the original author.

If your question isn’t fully answered, you can ask Bing more questions. Due to the excitement surrounding the wacky answers Bing Chat has been giving, Microsoft has limited the number of questions you can ask per topic of conversation.

Friend or foe?

Whether content creators will be really happy about this new feature in Bing is a question that the search engine cannot answer. After all, Bing already summarizes all relevant information. This can reduce the motivation to click on the link. It’s also not entirely clear how Bing will select the sources. While search engines are a key means of getting visitors, with many businesses making their SEO strategy their top priority, Bing is now threatening to grab all the attention.

Microsoft, therefore, seems to care little about what the public thinks about the deeper integration of artificial intelligence into its products. Foster subsidiary OpenAI is in the eye of the storm and a ban on ChatGPT in several European countries is in the air. That’s not stopping the tech giants from continuing to roll out AI capabilities.