Although Google has diversified its product and service offerings exponentially over the years, there are many reasons why its search engine continues to be one of the biggest jewels in the crown. And no, I’m not just talking about the historical and sentimental value that can be granted behind closed doors to the company’s first service, the one that started it all and with which they managed to wipe out the entire ecosystem of web directories that existed until now and completely reshaped the concept of Internet search .

This reason may have some weight, but as I said, there are many others, from the prestige it has for many users, which is why they continue to use it daily over other options and, of course, something that directly follows from it. the huge benefits it brings to technology. With search engine generated revenue from Android and iOS alone, the accumulated amount is already exceeded more than 20,000 million dollars per year. I repeat, only from mobile platforms.

Google has enjoyed a more than consolidated position for years, with no competitors able to outshine it, no matter how hard they try. However, the arrival of ChatGPT, the new Bing and other models and search engines that have been agile in incorporating artificial intelligence, for the first time the company’s search engine is no longer considered by many to be the most prominent tool in its market. It’s true that Google has responded with Bard, but while its rivals are already offering access to their new services to all users who want it, Bard’s deployment is proving to be much slower.

The problem is that although Google announces the general availability of Bard in a short time (which should happen), the image of its rivals and especially Bing has gained many integers in recent months, so launching your own chatbot may no longer be enough. And it seems they are working on it, because according to what we can read in The New York Times, Google is working on a complete redesign of how its search engine works.

There isn’t much that their sources have revealed to said newspaper, but it did come out a large multidisciplinary team is constantly working in what is known internally as Project Magiand that it is constantly evaluating new ideas to take AI beyond the chatbot, with goals such as providing more personalized search, anticipating user needs, and other such premises.

If it came from other companies, it might sound a bit like science fiction, but I have to realize that we are talking about Google, which it has the potential and means to do so and what is even more important at this time, also with the motivation to jump into the pool. Over the past few months with Bard, his stance has been rather conservative, costing him points. Google I/O 2023 is less than a month away, from which we’ve been expecting an announcement regarding Bard until now. However, if the company wants to regain some of the lost splendor, it should go all out and really surprise us with the news that they are thinking about in Magi.