Everyone knows that Twitch isn’t having its best moments. It continues to be the most popular and used streaming platform, with millions of users daily accessing the more than extensive selection of live shows available on the platform 24/7. However, as happened with other online services of all kinds that experienced tremendous growth during the pandemic, the post-lockdown return to normality saw their numbers also normalize…downward. With an important addition in the case of Twitch: the arrival of a huge number of new streamers attracted by the siren songs of Villa Utopia, the place where they tied dogs with sausage, you know.

Twitch continues to have excellent channels, great professionals, and a loyal audience, but the leadership of the platform has long been questioned by a large portion of its users, both those in front of the camera and those feeding the counters. and channel chat. Due to a series of decisions, all related to the monetization of the service, Discontent has long reigned on Twitch.

This of course creates a vicious circle in which both audiences and streamers eventually abandon the platformwhich in turn has a negative impact on their numbers and thus ad infinity. Well, or until the crash and end of the platform, whichever comes first. Of course, those in charge don’t want this to happen, and while generally most decisions are about raising revenue directly (which surprisingly doesn’t work in many cases), fortunately in other cases, such as the one we’re interested in, choose much more sensible approaches.

It is not usual for a company executive to publicly express strong criticism against some measure of the same, but in this case it happened, through a live show on the SpawnOnMe channel, Twitch’s new CEO says pre-roll ads “suck” and that as a result his plans will pass, if not eliminate them, at least reduce them in a more than substantial way, even if it means giving up the income they generate.

If you’re not a Twitch user, chances are you’re unfamiliar with the concept of a pre-roll ad, so I’ll explain what it consists of. a barrage of ads, sometimes longer than a minute, which is displayed to users when they access a channel before they can start watching it. Only channel subscribers and Twitch Turbo are exempt from having to watch such ads before accessing channels (for subscribers, of course, only on channels they are logged into).

Having to “swallow” more than a minute of advertising when trying to access any channel is extremely frustrating, to the point where it discourages many people from doing it, something that, as I’ve already indicated, negatively affects both Twitch and the streamers who they are. he left without receiving many of the visits that would otherwise have occurred. So removing or limiting them can reverse the trend and make Amazon’s service grow in numbers again.