The emergence of artificial intelligence is already visibly shaping the technology industry. Add GPT-4-based AI chatbot and DALL-E 2 visual generator to Bing thanks to OpenAI investment Microsoft, was the most tangible proof of that.

Bing has managed to see a huge jump in active users with the major updates it has received in recent weeks. But it seems that these investments will not only affect the number of users. Been working with Google for years Even giant companies are starting to set their sights on Bing. The first news came from Samsung.

Samsung may switch to Bing and say goodbye to Google:

According to information conveyed by The New York Times through internal messages, Samsung plans to leave Google as the default search engine. The company now offers its users plans to offer Bing as the default search engine.

Moreover, this news is not news at all. In March These details, learned by Google employees, also caused confusion among employees. The in-company messages showed that the employees were in a panic.

One of the sources of this panic is natural 3 billion dollars There was also the risk of the mammoth deal being wrecked. But another detail that shocked employees was the rise of Bing, which made Samsung, which has been working with Android and Google for years, sacrifice itself.

There are no details yet about Samsung’s plans and what decisions it will take in the near future.

It is clear that Google’s throne is beginning to shake in the search industry, which it has dominated for 25 years. Of course, we will only see the final result by waiting. Google will still remain Apple’s default search engine. This preference $20 billion deal it brings it.