Microsoft is trying to bring Bing to the next level thanks to the use of artificial intelligence that has sparked interest Samsung for using it as the default search engine on its mobiles instead of Google. It’s clear that the Mountain View giant didn’t like the South Korean giant’s new intentions at all, but the latter may have a compelling reason beyond the use of artificial intelligence.

Apparently, and as gathered by The New York Times, Samsung privately revealed to Google last month its intentions to use Bing as the default search engine on its phones. The corporation originally from South Korea cited as the main reason the absence of any implementation of artificial intelligence in the Google search engine.

Samsung’s intentions, how could it be otherwise, did not please Google at all, because the establishment of Bing would by default mean a significant loss of revenue and could motivate Apple to attempt a similar move. Here we should not rule out other OEMs that pre-install Android on the terms of the Mountain View giant.

Given that Google’s search engine does not yet implement artificial intelligence and Samsung’s intentions to switch to Bing, the corporation responsible for Android has put on a turbo to have something at least very advanced for Google I/O 2023, the next edition. its well-known developer conference, which is often used as a platform to announce its next technological moves.

The sudden onset of AI through ChatGPT seems to have caught Google by surprise, so the company she launched something known as Project Magi so that we can give an answer. The search engine continues to be one of the cornerstones of Google’s business model, all the more so as it generates more than $20,000 million a year on Android and iOS alone, despite the fact that it had to go through the box office to avoid losing out to Apple .

Other Google projects are GIFI, which focuses on image generation using Google Images; Tivoli Tutor, which aims to create a framework that helps users learn languages ​​with the support of artificial intelligence; as well as Searchalong, a Chrome extension that allows users to ask a chatbot questions while browsing the web. On the other hand there is Bard, which is supposed to compete with ChatGPT, but is behind it for now.

Aside from all the AI ​​stuff, another thing Samsung might be looking at is reducing its reliance on some partners. On the hardware level, we have seen that it has renewed its alliance with AMD to relaunch its Exynos processors at the highest level, which only makes sense if the intention is to reduce its dependence on Qualcomm, which has increased after seeing different generations of Exynos. SoC below the quality level.

Despite the fact that Android is a much more open system than iOS, it is no less true that Google has a strong dominance over its OEMs, who are forced to contractually pre-install their services. We’ll see if this last factor ends up trumping Samsung, and not in a good way when it comes to data storage.