If you belong to the small niche of paying Twitter Blue users, you can now tweet up to 10,000 characters. Even rudimentary formatting is possible.

Starting today, a small minority of Twitter users can send tweets with a maximum length of 10,000 characters. Previously, the limit was 280 characters, compared to 140 characters at the very beginning.

The functionality will be rolled out for people who pay for Twitter Blue. This subscription is purchased by an estimated 0.1 percent of the 250 million daily active users, i.e. 290,000 Twitterers worldwide. You can now tweet entire essays.

More Relevant Subscription

With the move, Twitter hopes to make the Twitter Blue subscription more relevant. After all, the subscription doesn’t offer much more than a blue tick next to your name, which used to be free for verified users. CEO Elon Musk struggles with post-acquisition Twitter profitability and is quick to seek structural revenue streams.

With the new character limit, Twitter enters the waters of Substack. Twitter had previously tried to pressure Substack with unfriendly measures. For example, it was suddenly impossible for Substack users to embed tweets in their stories, and tweets with links to Substack were considered malicious. The latter measure has since disappeared.

Twitter Blue also comes with rudimentary forms of formatting. you can now Fat or italics Type in your tweets provided you pay.