The race for leadership in productive AI continues, and Adobe doesn’t want to be left behind. The American software giant introduced Adobe Firefly last month. image generator DALL·E or Midjourney style allows you to set certain parameters with intuitive controls instead of adding them to the command prompt.

Testable from a web page, this first model’s scope of action is limited to creating image and text effects, but Adobe has announced that it will integrate it into something it calls a “creative co-pilot.” As part of this evolution, it will also reach the video, sound, animation and graphic design of the animation elements.

Adobe Firefly will embrace video editing

The company’s move makes sense, as solutions for video editing are a core part of its product catalog. In this way, later this year, we will see many functions supported by artificial intelligence Beyond Photoshop and Illustrator, to applications like Premiere Pro and After Effects.

As we can see in the video above, as a creative co-pilot, Firefly promises to dramatically change the dynamics of video editing and post-production. Instead of manually changing certain settings to change the time of day in a video clip in Premiere, we can request it in natural language thanks to Firefly technology.

These features can also be very interesting in terms of the knowledge required to do certain tasks with Adobe tools. although we will have to wait a few months To officially see the innovations, let’s see what the company has planned and plans to launch to strengthen its product line.

• Color text enhancement: Change the color schemes of video clips, such as the time of the road or the seasons of the year.
• Advanced Music and Sound Effects: Create royalty-free music and sounds from text.
• Fonts, Text Effects, Graphics and Logos: Create titles, logos and title cards from text.
• Scripting and B-roll features: AI analysis of text to automatically create storyboards and previews.

Adobe claims to train Firefly on open-license content. public property those whose copyrights have already expired and which have Adobe Stock content. Regarding the latter, he assures that he is working on a payment model for creators. As we said, we’ll have to wait to see these improvements in action.

Images: Adobe

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