Renault is at the forefront of e-commerce in Colombia, adapting to new consumer habits and global marketing trends.

On the “Buy Renault” platform with a simple and intuitive interface in just 8 clicks, the client will be able to choose his car and reserve it, with guaranteed delivery within 20 days from the date of payment of the total purchase amount.

As for the official spare parts and accessories store, focusing on customer experience, Renault will offer a wide range of 100% original spare parts with the brand’s warranty mark.

In line with new consumption habits and the expansion of digital commerce in the country, which recorded only $55.17 billion in online sales in 2022, according to the Chamber of Electronic Commerce (CCCE), an increase of 38.4% compared to last year. 2021 Renault Colombia launches its platform e-commerce for their clients to fulfill Online reserve of the Company’s best-selling vehicles. He is also opening his new official store on Mercado Libre, where he will offer a wide range of 100% original body and mechanical parts, as well as car tuning accessories and tuning products. merchandising Brenda.

New digital car buying platform

With Compra Renault, the new digital car reservation platform available at www.comprarenault.com.co, the customer will be able to select the model, version and color of the car through a convenient and easy navigation. his interest. In addition, with the help of a 3D configurator, you can see the internal and external details of the car. In this digital space will be the brand’s best-selling cars at the moment: Renault Duster, Renault Kwid, Renault Stepway, Renault Sandero and Renault Logan.

After the client has chosen the vehicle he is interested in, he will be able to choose the Dealer Hall in which he prefers to deliver. In order to purchase a vehicle, interested parties must make a $500,000 reservation payment on the platform, which will subsequently be deducted from the total cost of the vehicle. Payment will be made online by WOMPI debit or credit card (commercial partner of the Company). Subsequently, you will have a personal accompaniment of a virtual consultant who will guide you through the remaining payment process, which must be completed within 15 days, by bank deposit or financing through RCI – Renault Finance. brand in Colombia.-.

You can then go through the registration process with the dealer of your choice or do it yourself. Delivery time of the car is guaranteed within 20 days. In addition, if the customer wishes to order the installation of an accessory or purchase a service from the brand, he can do so directly at the location selected for the delivery of his new Renault. As an added benefit, all vehicles purchased through the platform will receive two years of free maintenance as a gift.

“Being closer to the customer is our priority, and this also means accompanying him in the evolution of his consumer habits, offering him the convenience of completing the purchase of a car with zero mileage, from the comfort of home, from a mobile phone; any day, any time, 365 days a year. This is a strong commitment with which we continue to put the customer at the center of our business strategy.Ariel Montenegro, President of Renault Sofasa CEO, assured.

Official Renault store at Mercado Libre

From Renault Aftersales Management, an important transformation process began, moving closer to customers, contemplating new consumption habits. This certainly included adding a sales solution Online This allows the brand to enhance the day-to-day customer experience by seeking to accompany them and respond quickly to their needs, making the full range of Renault aftermarket products available 24 hours a day, 365 days a year.

To this end, Renault is celebrating the opening of a new aftersales channel in alliance with the leading platform in e-commerce from Latin America Mercado Libre, offering a wide catalog of 100% original parts, with over 300 products available and aiming to exceed 500 brand references by the end of the year, each bearing the company’s warranty seal.

Mercado Libre services will be available at the new Renault Official Store to make shopping as comfortable as possible. Through Mercado Envíos, Renault will be able to ship its products to the customer in less than 24 hours, always prioritizing their experience. Customers can also choose to pick up at dealerships: Originally Automotora Norte and Sur dealerships headquartered in the north in the city of Cali and Caribe car dealership headquartered in Guayabal in Medellin are specialized dealers as pickup points. There will be a Specialized Service Center on the platform that will answer questions and correctly determine the compatibility of parts and accessories of each vehicle.

“We have selected a strategic partner that can best meet our needs and in turn provide a leading e-commerce service in its segment. We are proud to include Mercado Libre as a strategic ally in the opening of an official Renault store for all our customers in Colombia.Luz assured Adriana Alzate, head of after-sales service at RENAULT-Sofasa.

“The alliance with Renault represents a significant milestone for our business and encourages us to keep working to offer customers a flexible, secure and reliable ecosystem that guarantees the best shopping experience and a wide range of products in one place. Today, Renault joins the more than 900 official stores that customers find in our e-commerce, with more than 300 products available and a goal of over 500 brand mentions by the end of 2023.”said Alejandra Camacho, senior manager of the Mercado Libre trading floor in Colombia. “In this sense, users will find what they need to keep their cars in optimal condition, and the brand will have a first-class logistics network with coverage throughout the country, delivery from 24 to 48 hours and the visibility offered by the beloved platform of Colombians,” added.

This new launch is linked to the promise of aftersales, which is key to the launch of the official Renault store at the Mercado Libre and is represented by six strategic pillars:

• One year guarantee for all interventions.

• Integral discount for any uncoordinated operation.

• Attractive offer of “My Renault” benefits.

• Possibility to access the service without changing in the Renault Minute network.

• Plus access to 25 free checkpoints and roadside assistance 24 hours a day, 365 days a year during the warranty period.

The synergy with Mercado Libre confirms Renault’s commitment to continue to provide the best aftersales service hand in hand with a leading strategic e-commerce partner. This launch is intended to continue promoting the personalized customer experience that the diamond brand faces.

Visit the new Renault Official Store at Mercado Libre by logging into tienda.renault.com.co.