Netflix decided to promote a plan with advertising in response to the decline in users who started registering at the beginning of the decade. The said plan is cheaper, but in exchange it provides users with advertising and comes with some limitations compared to the more expensive ones. Now the company has perfected it by allowing access to the resolution 1080p and playback of up to two streams at the same time without increasing the price.

The new terms of Netflix’s ad-supported plan have already been rolled out in Spain and Canada, and are expected to roll out to twelve more countries over the rest of the month. Until now, the plan allowed access to a maximum resolution of 720p, so increasing it to 1080p will allow you to adapt to at least the most common resolution of PC screens.

Despite the apparent unattractiveness of the ad-supported plan, the company seems to be doing well with it, saying that the income from there in the United States already exceeds the income earned through the standard plan. Another aspect to consider is that recent licensing agreements have allowed for a worldwide average parity of 95% for content compared to ad-free plans. In this way, Netflix was responsible for filing one of the main complaints about the ad plan.

Netflix plans Spain.

Netflix’s ad-supported plan costs €5.49 per month from Spain compared to 7.99 for the Basic tariff, 12.99 base for the Standard tariff and 17.99 base for the Premium tariff. Big N VOD has given DVD a definitive push and is getting tougher with account sharing at least in the United States, while as an alternative it offers the option to use the feature for an additional fee in Spain, Portugal, New Zealand and Canada.

As we said before, support for 1080p and two simultaneous streams won’t affect the price of the ad-free plan, at least for now. Seeing the apparent success of the plan, everything seems to indicate that Netflix will continue to bet on the continuation of the same line in order to be able to come back and strengthen itself in the face of increasingly tough competition.