A Beckone of the world’s most famous beer brands, celebrates its 150th anniversary with a new addition: Autonomous Beck. This is about Limited edition futuristic beer created entirely with artificial intelligence (AI).

The company used platforms ChatGPT This middle of the road create beer, design branding and develop all marketing. Technology led the entire editing and development process, using their intelligence to create the final beer from millions of different flavor combinations.

After naming the beer and creating his own logo, Beck worked with AI to design a state-of-the-art container and prepare all the assets for the marketing campaign. The technology generated images and a 360-degree rotating video of the container, highlighting the limited edition Beck’s Autonomous.

The AI ​​was also responsible for creating a website where people from Germany, Italy and the UK could register to be able to purchase a bottle of Beck’s Autonomous on April 12th. The company released only 450 individual bottles in a limited edition, and, of course, the novelty was sold out in a matter of hours.

“After 150 years at the forefront of global brewing, this represents the next step in our journey.Beck marketing director Laura Salway said.It’s amazing to see Beck’s Autonomous come to life and how we can continue to leverage new technologies in industry and brand communications. At Beck’s, we know that it takes the passion of our brewers and people to produce these beers that are enjoyed around the world, and we believe that a multi-channel revolutionary beer campaign is still connected to people on a human level, despite being created. and led by AI. We hope that beer lovers across Europe will appreciate Autonomous as a truly revolutionary drink.“, he concluded.

In addition, artificial intelligence has developed the entire advertising campaign, which takes place in print, outdoor advertising and social networks. On the Beck’s Autonomous website, the brand presented the entire process of creating and developing the beer and campaign in stages. The novelty is already a hit with beer and tech lovers around the world.

Step by step process of making beer

Beck’s has decided to use artificial intelligence (AI) to create a futuristic beer in honor of its 150th anniversary. Check out the step-by-step creation of Beck’s autonomous system below:

• Kick-off conversation: The Beck’s team sat down with AI to ask for ideas to celebrate the brand’s 150th anniversary.
• Idea: AI came up with the idea of ​​making beer entirely with AI, and the team decided to pursue the idea.
• Recipe: The AI ​​created a recipe with the perfect mix of yeast, malt, water and hops, and the team started fermenting the beer.
• Name: The team requested a name that would reflect the concept, recipe, and initial conversation. AI suggested “autonomous”.
• Manifesto: Based on the concept and title, the AI ​​has written a mission statement for Autonomous.
• Logo: The team asked the AI ​​to create a logo that takes into account all the elements created.
• Slogan: AI wrote a fitting slogan for Autonomous: “Beer that made itself.”
• Jar design: AI designed a jar that brought the concept, name, logo and recipe to life.
• Website design: AI created the Autónoma website based on all the information it received.
• Advertising campaign: AI created posters, billboards and social media ads for the Autónoma advertising campaign.
• Radio: AI wrote and voiced radio ads for Autonomous.
• Movie: AI created a full scripted promotional video to tell the story of Autonoma.
• Influencers: AI proposed a marketing strategy that involved influencers.

So Beck’s Autonomous was one of the first AI creations to break out of code into the real world. Autónoma is a futuristic 100% AI beer that you can feel, smell and taste.

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