Google plans to use artificial intelligence to automatically generate new ad campaigns. Said AI will use data already created by people using the same system running ChatGPT rival Bard.

This means that advertisers only need to provide limited information such as text, images and video, and artificial intelligence will do the rest to create a complete ad in multiple variations to target specific markets or targets. This exciting development is considered a major breakthrough in the advertising industry as it will significantly reduce the time and effort required to create and launch new campaigns.

How accurate is it to use artificial intelligence for advertising?

However, given the propensity of AI chatbots to lie with confidence, there are fears that nascent AI could spread misinformation. While Google plans to take some steps in the coming months to prevent mistakes like AI deployments, it’s important to keep in mind the potential risks associated with AI-generated ads.

The manufacturer’s artificial intelligence under development by Google will be part of Performance Max, which the company will launch in 2020. This platform uses an algorithm to generate the ad copy, set the budget and decide where to go. The development comes at a time when companies tighten austerity measures, privacy policies prevent the use of personal data, and the advertising industry is going through tough times.