The story of Adidas and Puma, which are currently the most preferred and pioneering sports brands in the world, is actually Adolf Dassler and Rudolf Dassler It begins with the enmity of two brothers named.

These two brothers, whose fathers were also workers in the shoe factory, first became “Gebrüder Dassler”, meaning “Dassler Brothers”. “Geda” In 1919 they started producing shoes in their mother’s laundry room under the brand name.

The wearing of Geda brand shoes by Olympic athletes marks the beginning of the brothers’ success stories.

Athletes who used the Geda brand at the 1936 Berlin Olympics 7 gold, 5 silver and copper medals win announced the name of the Geda brand.

Before World War II, the brothers sold thousands of pairs of shoes each year.

Some experts believe that the company would have achieved great success had it not been for World War II astronomical profits He thought he could have it.

When the war started, Rudolf was forced to join the army; Adolf remained in charge of the factory to continue the production of shoes.

The German government saw Adolf as a successful shoemaker and thought it better to produce shoes than to go to war, but the same mercy was not shown to Rudolf.

In this way, Geda continued to produce shoes during World War II. During the years when the war intensified, the factory in Geda was quiet for a while. for the manufacture of weapons was also used.

According to one theory, this is one of the reasons for the enmity that developed between siblings.

According to citizens’ comments, Rudolf was quite reactive. According to Rudolf, Adolf would earn money by comfortably continuing to produce shoes while fighting for his life at the front.

It is known that after the end of the war, Adolf betrayed his brother for alleged collaboration with the Nazis.

After Adolf betrayed his brother Rudolf 1 year imprisonment. Although Rudolf tried to betray his brother, the charges against Adolf were dropped, and this situation caused the relationship between the two brothers. to end completely causes.

Another theory is the war of the elites! It is said that Adolf and Rudolf’s wives hated each other.

The citizens who were there then, the husbands of the two brothers even in the same environment it says it can’t be folded.

According to some sources, Rudolf is free womanizer referred to as one. Because of this situation between Adolf’s wife and Rudolf something is happening and Adolf would be jealous of his wife’s brother.

In 1948 the brothers end their partnership and the town of Herzogenaurach is split in two.

The brothers decide to end their partnership due to war and other tensions and decide to do everything for the company. for a bit they share.

The town of Herzogenaurach, where the factory is located, as those who sided with Adolf and those who sided with Rudolf splits in two.

In 1957 Rudolf founded his own brand under the name “Ruda”.

The name “Ruda”, which would later become “Puma”, “Rudolf” and “Dassler” is a combination of words.

A year later he was nicknamed Adolf. “Adi” and “Dassler” combining the words “Das”, the first three letters of his last name “Adidas” establishes its own brand.

Although the brothers have broken up, the rivalry and enmity between them never ends.

It is known that the brothers only fell for each other after their deaths. So much so that the graves of two brothers located at two ends of the city…

As a result, if these two big brands that lead the sportswear industry were not for the animosity between the brothers. wouldn’t exist. While the clear reason for the two brothers’ enmity has not yet been elucidated, the theories presented give us some insight.

Do you think the brothers could have handled their problems differently?