E-commerce platforms of Chinese origin continue their activities. Distribution in Spain. The already well-known AliExpress was joined in February of this year by another Alibaba alternative called Miravia (aiming to offer upper-mid-range products). And a host of new job offers seem to indicate that we will soon see the launch of TikTok Shop.

As the SCMP pointed out, Temu’s arrival in Spain, France, Italy, Germany, the Netherlands and the United Kingdom has just been completed. We are talking about a proposal that surfaced in the US market about seven months ago, but was backed by Asian giant PDD Holdings, the owner of the electronic commerce platform Pinduoduo.

Temu begins distribution in Europe

PDD Holdings spared no resources to promote its app. The US launch in September of last year was a strong ad bet: A Super Bowl strong point is an ad with the slogan: “Shop like a billionaire”. The strategy seems to have had the desired effect, and Temu began to gain a foothold in Amazonian territory.

In February of this year, Temu boasted about 25 million downloads and more than 11 million monthly active users. Amid the incredible growth and notoriety of a truly new-to-the-market e-commerce app, its executives Announced on Twitter this will expand to other countries, starting with Canada, Australia and New Zealand.

Following this strategic move is added the strategic move that took place this week with the possibility of using the app to shop from Spain. nevertheless it was possible before (like many other apps that don’t have a direct presence in the country), the benefit comes with special offers and improved delivery times (estimated delivery time 7 to 13 days when purchased today).

As we mentioned a few weeks ago, Temu’s successful strategy to date has been based on a large product catalog, low prices and “flash” offers with discounts that can reach a significant fraction of the normal price of the product. It is precisely in these European countries that discounts of up to 90% are offered to celebrate the “grand opening” of the platform.

Although a short tour of the application is sufficient to find products whose price will not be overlooked, consumers should of course evaluate. the usefulness and quality of these recommendations Compared to others not so cheap. Desktop calculators for 1.48 euros, men’s Hawaiian shirts for 7.18 euros, women’s wallets for 9.48 euros and wireless headphones for 5.68 euros.

We’ll have to wait to find out if this offer will be able to capture a portion of the market dominated by AliExpress, Amazon, and other offers. Globally, the metrics are pretty positive. According to Sensor Tower, Temu has reached 33 million downloads. “The most important thing for us right now is to build our own long-term value,” PDD CFO Liu Jun said recently.

Images: Temu | Screenshots

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