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Microsoft to end its brand of computer accessories

  • April 27, 2023
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A Microsoft has a portfolio of computer accessories that includes several products such as keyboards, mice, webcams and other devices. But now the Redmond giant has announced that

Microsoft to end its brand of computer accessories

A Microsoft has a portfolio of computer accessories that includes several products such as keyboards, mice, webcams and other devices. But now the Redmond giant has announced that it will stop using the brand.Microsoft‘ on those devices and replace it with Surfaceseeking to unify and strengthen its brand of computers.


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End of Microsoft Accessories

04/27/2023 at 16:27
News

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Initially, the Nikkei portal received information that the creator Window stop producing new accessories Surface to focus more on models bearing his name. But shortly after the news was published, Senior Communications Manager at MicrosoftDan Laycock, applied to edge revealing that the company actually plans to concentrate its “portfolio of Windows PC accessories under the Surface brand.”

Despite this, he claims that the end of branded accessories Microsoft should not have a large impact on the company’s product portfolio. “We will continue to offer a variety of Surface-branded PC accessories including mice, keyboards, pens, docking stations, adaptive accessories and more. Existing Microsoft-branded PC accessories such as mice, keyboards and webcams will continue to be sold in existing markets at existing retail prices while supplies last,” said Dan Laycock.

Credits: Disclosure by Microsoft

But even without changing the release much official products of the company, edge raised some questions about this change. The portal points out that the main thing to watch out for is that the current Surface devices are being sold as a premium line, being much more expensive than the models. Microsoft. This means that either the company will launch a whole line of cheaper products in the coming months, or its accessories will be significantly more expensive.

Another point raised by the site is that the line Surface does not have the same number of devices. An example of this is the lack of a “surface webcam”, even though the chapter SurfacePanos Panay have already hinted at the launch of a branded camera in the past.

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