Money has never been more important on Twitter than it is now. After having to make a huge investment to take ownership of the social network, Elon Musk she placed the search for the greatest possible income at the epicenter of her decisions. This, as I’ve commented on other occasions, is the most understandable thing in the world (unlike what the buying process itself was, of course), many of Musk’s decisions to do so, such as laying off key workers, auctioning off furniture in his office in San Francisco or stop paying rent on part of their offices.

On the other hand, so far Twitter intended for users to continue to generate all content with which he intends to enter more and more money. The very nature of social networks and the UGC (User Generated Content) model is of course pushing in this direction, but it happens that from a certain point users can get tired of generating content that others profit from, and they don’t even get the recognition that used to validate the traditional until now.

The content creator economy is a very current and very real phenomenon, which means that users are increasingly aware of the value of their work. The days when these activities were carried out through a combination of free time, curiosity and the desire to spread are increasingly distant. And while it’s normal to think of YouTube, Twitch and other audiovisual platforms when we talk about content creation, the truth is that there are Twitter threads that dissertations that we can find in videos have little or nothing to envy and direct.

Fortunately for their own interests and those of their users, the social network seems to have realized this, and better yet, they’ve figured out how to provide a solution…even if many won’t like it. And it is so that after the first test in this sense some time ago Twitter already offers a subscription feature to creators. In this massive deployment, the subscription modality is already offered in 115 countries, including Spain and many Latin American countries.

As we can see in activated page the requirements for subscription reporting are relatively low:

• Be over 18 years old
• Have at least 500 followers
• Active in the last 30 days

If the user meets these conditions and wishes to register, he will have to choose the price he wants to charge for the subscription, and commits to posting a minimum of 25 tweets every 30 days. From now on, every time you publish a message, you can choose whether you want it to be visible to the whole world or whether it is intended exclusively for your subscribers.

Revenue sharing is also an important point, and the truth is that Twitter’s policy in this regard is remarkable. Until the user reaches the accumulated amount of $50,000, they will receive 97% of the income generated (excluding expenses, of course, such as commissions to digital stores that subscribers use to make their payments), and once they reach that number, the split becomes 80% to creators and 20% to Twitter.