Advertising around ChatGPT and other AI services doesn’t help Edge maintain its second place in the browser market.

With Edge as the default browser in Windows 11, you’d think Microsoft Chrome could gradually take market share, but it’s lagging behind. Even the deep integration of ChatGPT, the introduction of the AI ​​image generator DALL-E and the Canva competitor Microsoft Designer cannot turn the tide.

Worse, Safari takes a leap and is now number two in the global desktop market. While Edge remains nearly stable (10.95%), Safari is up 2.5 percentage points year-to-date to 11.89%. Google is way ahead with 66.22 percent market share.

Looking specifically at Belgium, Microsoft Edge is in second place (15.76%) and Safari is trending down. It occupies 7.11 percent market share, but ranks just under third place with Firefox in fourth place with just under five percent.

Within the mobile market, Chrome is reflected, falling almost five percentage points to 61.76 percent in 2023. Safari is very prominent in second place with a slight increase this year from 2.5 percentage points to 27 percent. Other mobile browsers are fighting for the crumbs, with Samsung’s own web browser taking the podium with 4.83 percent market share.

In Belgium, Safari is number one (47.56%), followed by Chrome (41.54%) and Samsung Internet (8.43%). The rest of the mobile Internet browsers do not reach the one percent mark.