One of Apple’s key employees, Jonathan Ive, whom Steve Jobs called “the real spirit of the brand,” resigned from Apple three years ago. He was the name and designer behind iPhones that sold hundreds of millions. It’s not even just the iPhone, behind the design of many Apple products. was the name.

Jonathan Ive’s departure from Apple was a hotly debated topic. Jonathan, Apple’s second most important name Ive explains why he left Apple 3 years agothe photo he gave to The Times announced in a statement† Let’s see why Johnny Ive left Apple.

The Apple Watches development process was the beginning of everything.

Apple announced the first Apple Watch in 2014. This has been since Steve Jobs announced the first Macintosh in 1984. it was exactly 30 years later† Jonathan Ive, Apple and Apple’s chief designer and partner of Steve Jobs, was willing to do whatever it takes to make the Apple Watch a success.

It seems that only Jonathan Ive took the risk, not Apple. According to his statement, he was responsible for the entire marketing process, including both the development and promotion of Ive’s Apple Watch project. His budget was $25 million. however, he argued a lot with Apple about this and even started the process of Ive’s resignation from Apple.

Ive’s plans for the Apple Watch were very different from Apple’s. I wanted the Apple Watch to be more of a fashion accessory, and wanted to promote the product with a splendor to match.† I eventually got what he wanted, but didn’t feel supported under the Tim Cook regime at Apple.

In later products, Apple stopped incorporating Ive into the design process, and this increased over time. And last but not least I resigned in 2019 and founded his own design agency LoveForm.

Summarized:

Apple over time according to Ive product oriented and straight hierarchical evolved into a company and a giant in today’s brutal business type. I also realized that he was less important at Apple and could do nothing more. With his departure, Apple’s products have undergone changes, although much has remained the same as when I left.

That seems to be true given the iPhone, iPad, and Apple Watch, but the Mac is a different story. After I left Apple, Apple’s laptops and desktop computers, both M-series and Apple chips PC back to root It’s gotten so much better. After I’m gone, Macs to have gates again started.

In a nutshell, Ive’s story is a good impression of how Apple has changed in the post-Jobs era. What do you think? Don’t forget to share your thoughts with us in the comments.