Google’s Gmail is implementing a new feature that uses Brand Indicators for Message Identity (BIMI) technology to authenticate email senders. When an email is received from a verified sender, a blue checkmark appears next to the company name in your inbox. Google first introduced BIMI to Gmail in 2020, which allows registered brands to add authenticated logos to their emails. The blue checkmark is a more visible indicator that the sender is legitimate and gives users an extra layer of protection against email scams. Google recently drew attention to a GMail scam that could cost users a lot of money.

The blue checkmark helps you identify and stop spam in your inbox.

Google plans to continue to prioritize user safety and interaction with additional Gmail updates. Features include BIMI program enhancements, improved spam filtering, enhanced privacy features, and integration with other Google services. The blue tick feature will be available to all users by the end of the week, and Workspace administrators will be able to configure BIMI so their companies can take advantage of the feature.

Strong email authentication helps users and email security systems detect and stop spam, allowing senders to build trust in their brand. For businesses, blue ticks are a great way to build brand trust and prevent phishing and other email scams. This feature is expected to increase trust in email resources and create a better email ecosystem for everyone.

Google has always focused on security and user experience, and the blue tick feature is another example of this. Thanks to the success of the blue tick feature, Google can continue to invest in BIMI technology to improve email security and authentication. Also, while Gmail already has powerful spam filtering capabilities, Google may try to improve the system by using machine learning and artificial intelligence to better identify and filter spam messages.

Google’s latest Gmail update is a positive development for the email ecosystem as it helps users identify legitimate email sources and allows businesses to increase brand trust. As threats and challenges in the digital space continue to evolve, we can expect continued investment in email security and authentication features, as well as other updates to improve the user experience.