Gmail will begin flagging messages from organizations that have been verified with a check blue, in purest Twitter style. But for the Internet giant’s email service, it’s just a step forward on the road to improving Gmail’s security a few years ago.

Once you notice, they’ve always been there, but they’ve been especially popular for a while now. We refer to controls, small differences by which different services guarantee the legitimacy of something, usually related to the authorship of whatever is behind that something. Well, Gmail is joining the… fad?

It’s not really a fad, but a widely used visual mechanism, only with all the hype stemming from Elon Musk’s purchase of Twitter, the topic hasn’t stopped talking. However, its traditional purpose hasn’t changed a bit… except, oddly enough, for Twitter, where anyone can buy check blue by signing up for a payment plan.

The blue check, controls however, blue or blue ticks will arrive in Gmail help users identify verified sendersthat is, companies or other types of organizations that have already started the verification process required by Google, which includes domain-based authentication and VMC certificates for registered trademarks, in such a way that if they meet the requirements, they will be able to apply for their check blue.

All this, of course, for the convenience and safety of users, since it is much easier to identify a brand like the one you see in the image above at first glance, than to check the sender’s additional information yourself, in the section If it is an organization: Google will already take care of it .

This, it said, is the next step in the implementation of the Brand Indicators for Message Identification (BIMI) standard, “a feature that requires senders to use strong authentication and verify their brand logo in order for the brand logo to appear as an avatar in emails.” “, they explain on the Google Workspace blog.

You already know: stop talking check blue with social networks because it applies to more than one thing, even though its purpose is the same.