ABOUT Google announced on his blog this Wednesday (3) that his email service, ABOUT gmailwill add blue verified badges for companies and end users to their email addresses..

The changes will roll out gradually, but they’re already happening and you’ll soon be able to see these icons in your inbox.

Gmail confirmation icon

According to Google, the new feature should help users know if an email is from a legitimate source or a scammer. This new checkbox is based on Gmail’s existing Message Identification Indicators (BIMI) feature. With this feature, companies must authenticate the logo of the brand they use as their email avatar, letting users know that the logo really belongs to them. You can see the checkboxes soon, because companies that have already implemented BIMI will receive them automatically.

Hovering the mouse over the checkmark will indicate that “the sender of this email has been verified”, and the user will know that the domain and profile picture they see is associated with a real account, and not a fraudulent one. . According to Google, this email authentication will help users and security systems “detect and stop spam” and also allow senders to “build trust in their brand.”

“In 2021, we introduced Branded Message Identification Indicators (BIMI) to Gmail, a feature that requires senders to have strong authentication and brand logo verification in order to display the brand logo as an avatar in emails. Based on this feature, users will now see a checkmark icon for senders who have accepted BIMI. This will help users identify messages from legitimate senders and not copycats.”

The whole issue of blue verification seals came into focus after the controversy caused by Elon Musk and the amount currently charged to users twitter may have one. Another move by microblogging is to abolish validation checks, which meant that celebrities, major media outlets, and others who were credited for their performances would lose their stamp if they didn’t pay up. A Targetowner facebook This Instagramalso started testing sales on its platforms.

With the addition of this feature to check real profiles, whether of individuals or companies, companies can certainly increase the security of their users; but thinking that the focus now is on charging for this recognition feature, we could have the opposite effect, as can be seen on Twitter today.

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Source: Google

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