A name change like this, which sees Sendinblue rebranded as Brevo, it symbolizes a clear spirit of innovation and evolution, something that is important in virtually every industry, but especially important in one as dynamic as digital marketing. Clients and the market require professionals to adapt quickly to an ever-changing environment, fierce competition, in which reaching the client with the best possible solution is ultimately key.

In this regard, Brevo has been committed to innovation since its inception. In its early days, back in 2012, it provided email marketing campaigns to small and medium-sized businesses. However, only 31% of the company’s customers use this feature today. And why is that? On the one hand, of course, we find the most obvious answer, and that is that Brevo has diversified its catalog of services, but also because customer needs have changed with the development of tools, communication channels and consumption habits.

Compared to Sendinblue, which offered an email marketing service in 2012, today Brevo has become the leading global digital marketing platform for SMEs, providing companies of all sizes a complete CRM platform that enables them to support their long-term sustainable growth. And this nuance is also very important, because it is no longer enough to have a large number of tools for this and that purpose, no. Companies need them all to be integrated into a single platform that enables end-to-end and integrated management between parties.

This paradigm represents a key difference from other services, namely that while many existing tools on the market focus on short-term sales as a single process, the unification of tools in a complete CRM solution Builds lasting relationships with customersthereby ensuring that they are given the best possible service and subsequently retained, thereby ensuring that our business model has the necessary customer base that will consolidate and last over time.

Email marketing, SMS marketing, WhatsApp campaigns, live chat, landing pages, forms, sales channels… Brevo’s catalog of services speaks for itself, but the most interesting is to imagine (and of course use) the vast number of relationships that can be established between these toolsand put these combinations into our client relationship management services. And even more to think that in the face of the widespread opinion that these types of solutions are only within the reach of large companies, Brevo is mainly aimed at small and medium-sized enterprisesalthough its doors are open to larger companies as well, put a toolkit of incalculable value within reach of their budgets for your day to day.

«The pace of digital marketing and consumer behavior requires us to innovate and evolve to enable businesses to grow through challenging cycles.“, says Armand Thiberge, founder and CEO of Brevo. «We’ve responded to this need with an affordable solution that allows you to maintain customer relationships and achieve growth at scale. The transformation to Brevo is a significant milestone in our company’s decade and this expansion will take us another 10 years to achieve our ambitious growth goals. At Brevo, we believe in empowering companies of all sizes to power the global economy, which is why we chose a name that exudes positivity and enthusiasm. Brevo is a cry of optimism and growth for our customers«.

And what is the purpose of changing the corporate identity?

«The main purpose of Brevo is to reinforce our personality and the unique value of our own brand. With growth as the main edge, this concept is reflected in all visual elements, where a logo inspired by the growth of trees and a language that reflects the expansion of our mission stand out. We have chosen green as the primary color to induce growth and for each of our products we have chosen secondary colors for easy recognition.explains Miri Blum, Vice President of Global Marketing.