Apple and Samsung; Many brands that exist in the same sector, such as Mercedes, Audi and BMW, are in great competition with each other. Though they compete with each other, they are almost similar in their advertising and other activities. “diss” There are brands.

On the one hand, these bold moves of brands as competition heats upOn the other hand, it will be fun to watch for us consumers.

For example; Samsung may have annoyed its rival Apple a bit with the commercial it published.

Again, a Samsung ad teasing Apple.

On the other hand, we can say that Apple has successfully turned Samsung’s move to its advantage.

Comparing Samsung’s iPhone 5 to the Galaxy S3 “it doesn’t take a genius” headlined ad, Apple compared the same products with the same ad image. “don’t settle for cheap plastic” He replied in writing.

Apple is not only dealing with Samsung, but also with Microsoft.

Microsoft doesn’t fail to talk about iPads either, saying “less talk, more work”.

Advertising wars in the automotive industry are going on in a very controversial way.

After Audi shouted “It’s your turn, BMW” on the billboard, BMW did not ignore this call and moved to a larger billboard. “checkmate” He responds by putting up a written poster.

Mercedes, on the other hand, cleverly celebrated BMW’s 100th anniversary and turned this situation around in its favor.

in advertising “Thanks for 100 years of competition. The previous 30 years have been a bit boring.” This advertisement from Mercedes attracted a lot of attention.

Like Mercedes, Audi cynically celebrated BMW’s 100th anniversary.

in advertising “Audi wishes the best for our little brother in the next 100 years” Audi celebrates BMW’s 100th anniversary with its message and is one of those who managed to use this situation to its advantage.

Jaguar, on the other hand, heated up the situation by responding to Mercedes’ ad with a very bold ad.

BMW, on the other hand, challenged Jaguar by giving the desired message with a very simple move.

Subaru also did not fail to send words to BMW and Audi by not sitting still.

“Congratulations to Audi and BMW who won the beauty contest. From the winner of the 2006 International Motorcycle of the Year.” Subaru, who presents a very ambitious argument to BMW and Audi with his written poster, is also one of those who play this game hard.

We can say that with this ad Audi is challenging its competitors in a very aggressive tone.

Made by an agency in Turkey “Accessories you will never find at Audi” In these thematic advertising campaigns, Audi uses its competitors’ users to differentiate itself. belittling and belittling uses a language.

Does anyone remember? We witnessed the bickering between these two arch rivals with Pepsi’s iconic ad.

Coca-Cola’s response to the campaign called “Pepsi challenge”, which would later cause Coca-Cola to make a big mistake:

from Pepsi, “I accepted the Pepsi challenge” In response to their written badges, Coca-Cola “I chose Coca-Cola in the Pepsi Challenge” He used badges.

Pepsi’s use of Halloween to taunt its rival was a clever response from the Coca-Cola front.

In a Pepsi ad “We wish you a scary Halloween” This message attempted to pretend that dressing up as Coca-Cola was scary.

Coca-Cola uses the same image, “everyone wants to be a hero” He presented it with his message and managed to save the situation with a simple but effective move.

Burger King, on the other hand, challenges its rival by disguising itself as McDonald’s during Halloween.

McDonald’s, of course, is not standing still either. He must have angered his opponent with this ad.

By saying “Eat like a king, not a clown,” Burger King seems to have gotten McDonalds into a bit of a mess.

Now embedded in our lives and maybe it’s quite interesting to watch the bickering of these big brands that have become one of us.

Sometimes subtle, Which of these brands best referenced their rivals, sometimes blaming each other through bold advertising?