Financial results released by Apple this week it was revealed that the company is close to the mark of 1 billion subscribers in the services of Cupertino. The new customer numbers revealed by CEO Tim Cook are impressive even for the North American giant.

Almost 1 billion subscribers to Apple services were responsible for the company’s $20.9 billion increase in revenue.. The number, which equates to about 104 billion reais at the current exchange rate, was only made possible by the rise in popularity of essential apps for Apple.

Tim Cook and Lucas Maestri, Apple’s chief financial officer, said apps like the App Store, iCloud and Apple Care were among the factors responsible for the company’s success over the past few months. In addition, they also noted significant growth when it comes to advertising.

Since the last time they disclosed how many subscribers they had for the service, more than 40 million new ones joined the company last quarter. Apple said last year also saw significant growth, up 150 million from 2022.

Apple has over 2 billion devices on the market

Over the past few years, Apple has managed to establish itself as one of the giants in the technology world. Proof of this is the fact that just three years ago, Maestri revealed that the company didn’t even have 500 million subscribers. This means that they managed to almost double the number of subscribers during this period.

Even revealing the number of subscribers in the presentation of the fiscal report, Apple did not update the number of active devices. The only information provided by the company is that they indicate that they have managed to surpass 2 billion devices in the market.

Several factors have been presented by the company as being responsible for the growth in the number of Apple users. Maestri said high satisfaction among iOS device owners and increased brand engagement were two important factors behind the latest quarter results.

Apple Arcade adds 20 new games to catalog; see list
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Via: 9to5Mac

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