Google makes Bard available to customers with a paid Workspace subscription. You have to line up like everyone else.

Google has a surprise for its paying Workspace customers. As a reward for their loyalty, they can reserve a place on the waiting list for Bard if the AI ​​bot is already available in their country. Admins can add their organization to the list through account settings. Look at Apps > Additional Google Services > Early Access whether this is already the case for your account.

Wait your turn

Enabling early access doesn’t mean you can start using Bard right away. Google must first approve your request. The waiting list has been open since March, and in addition to paying Workspace customers, anyone with a Gmail account can try it. You don’t get priority because you’re paying for your subscription. Bard is still only available to a limited audience and as a Belgian or Dutch Workspace subscriber you now have little chance.

Just to remind you of who or what Bard is, Google launched the AI ​​bot in early February to compete with ChatGPT. The unexpected popularity of the OpenAI chatbot and the cooperation with Microsoft made Google sweat, so that an alternative had to be created as soon as possible. This haste and urgency led to a chaotic start unprecedented for Google, which immediately cost Bard the momentum.

Nevertheless, Google Bard does not give up and wants to gradually offer the AI ​​tool in the ecosystem, although not necessarily always under this brand name. Google wants to use Bard in the Messages app for Android, among other things, to help you write messages. The Google Workspace applications can also expect a touch of generative AI.