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Apple CEO talks about record iPhone sales in Brazil

  • May 8, 2023
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Apple CEO Tim Cook celebrates record iPhone sales in developing countries such as Brazil, Malaysia and India. According to him, quarterly records of smartphone sales were recorded in

Apple CEO talks about record iPhone sales in Brazil

Apple CEO Tim Cook celebrates record iPhone sales in developing countries such as Brazil, Malaysia and India. According to him, quarterly records of smartphone sales were recorded in these territories. For the entrepreneur, this further strengthens the company’s presence in the national market with a share that is second only to Motorola.


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Cook also attributes the success to his entire global team, which is working to bring a range of innovations and keep mobile phones appealing to the public – in addition to the support offered to both the operating system and the ecosystem. In his opinion, the services they offer “enrich the lives” of users and have become indispensable in daily life, which further increases sales around the world.

Another moment that is getting the spotlight is the dollar falling ahead of the market, which is proving to be an important strategy for further highlighting your brand’s strength in growth-seeking countries and celebrating when sales exceed expectations. Apple sees Brazil as a “great opportunity” for investment as it is a territory where they have little involvement.

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Apple Ecosystem

It is worth noting that not only the sale of the iPhone is becoming attractive to the public, although the smartphone is considered one of the best on the market along with the Galaxy. Services like Apple Music, Apple Arcade, and more help improve productivity by providing users with an even better experience. It’s worth noting that the availability of Apple TV+ is also included, but it’s not limited to the company’s devices to make its exclusive programming even more popular.


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It’s important to note that the only product that stood out in worldwide sales was the iPhone, and other products didn’t perform as well. Mac, for example, is down 31% year-over-year in the first quarter of 2022 — so much so that the company has no plans to release new computer models this year. The iPad also proved to be a failure, which may worry Tim Cook’s offices and decisions.

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