The soap opera of verified Twitter accounts isn’t over yet. It’s no secret that Elon Musk’s promises to improve the social network’s verification system have been in vain. involved in controversy and changes that add some confusion and ambiguity rather than simplifying the user experience.

One of the mogul’s many ideas is to make companies pay $1,000 a month (1,149.50 Euros per month in Spain) to get a corporate gold check. For large firms, such expenses may be practically insignificant, but in the case of smaller firms, the scenario changes significantly.

A cheaper alternative on the horizon

After backlash from many users, Musk announced a number of changes to the “Twitter Approved Bodies” scheme. The new owner of the social network aforementioned will bring a new level It is specially designed for small businesses. As expected, this alternative would be “lower cost”.

In this sense, Musk said they will need to “carefully manage the merger of organizations to prevent fraud,” but did not provide further details on this change. We don’t know how much this new tier will cost, and there’s no word on a release date either, so it’s a promise right now.

Let’s remember that at the end of April, Twitter left behind the old verification badges (given by reputation and notoriety criteria) and bet it all. new payment plan with three different colors. Theoretically, all these accounts with none of the existing subscriptions active should have lost their verification badge.

But it wasn’t. Musk began distributing verification badges to famous accounts (including those who criticize this scheme) without their permission. Profiles like William Shatner, LeBron James, and Stephen King showed verified controls after the big change day, although they didn’t check.

It should be noted that since then Twitter has only been used by accounts with a Blue or business subscription. keep advertising on social network. In addition, customers with a monthly budget of more than $1,000 would receive gold verification badges at no additional cost.

Changes to the Twitter verification system (as well as other features of the social network) have caused unease among some users. Some companies and advertisers have left the platform, citing the uncertainty that exists on the platform. For example, other advertisers have drastically reduced their investments.

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