In the first quarter of 2023, the US smartphone market fell by 17%. Despite the fall, Apple has achieved impressive results with iPhone and increased its market share from 49% to 53%.. The 4% increase was due to lower sales from manufacturers such as TCL and Motorola.

Samsung, on the other hand, remained in second place in the United States. With 27% market share, the South Korean manufacturer achieved the same result in the latest assessment. Other competitors using the Android system, such as TCL, Motorola, were the companies that lost ground, as stated in a Counterpoint Research report showing that Americans traded Android OS for iOS.

The change, however, did not affect Samsung, which remains in second place and completely dominates the foldable segment, achieving good results with the Galaxy Z Fold. In addition, the Galaxy line is still popular in the US. performance is considered optimal for the Galaxy S23 and Galaxy A14. It is worth noting that the results presented above are only for American territory, so we do not see much participation from Chinese manufacturers such as Xiaomi.

The global economy led to a drop in the segment by 17%

Counterpoint Research data shows that the 17% drop in the smartphone segment is due to the current economic situation. The low demand is a clear reflection of the inflation and constant layoffs that are hitting the world’s major technology industries. The first quarter of 2023 was a particularly difficult one, with many big tech companies making massive layoffs.

Meta, Microsoft, Amazon, Whole Foods, Apple, Spotify, Paypal and others have cut staff. Some companies, such as Meta, have already laid off over 10,000 people. Among the main reasons for layoffs are the global economic situation and the need to restructure teams, close divisions to guarantee companies’ profits.

Mundo Conectado Deal Center: Selection of Discounts and Lowest Prices
Best deals on electronics, cell phones, TVs, soundbars, drones and more

Source: BGR

…..