Snap announcement made Instant Partner Summit Every year it introduces new features and tools that it introduces in Snapchat Camera and AR Shopping. It also announced a new selfie drone called Pixy that takes pictures autonomously.

In the new issue of Snap Partner Summit, Snap, Snapchat Lens Cloud Camera, A set of free tools and services that expand the possibilities for developers regarding Augmented Reality.

Lens Cloud provides: developing “complex and interactive” lenses, storing items in the Snap cloud with optional access. Also, the storage is fixed so users can pick up sessions from where they last left off.

Another of your services is your locationwhich allows developers to place lenses in special locations around the world. It also lets you use Snap’s city templates. The first city is London, which is already available in Lens Studio, but the company has announced that there will be more locations next year.

Lens Cloud services including multi-user, This makes it possible to share augmented reality among multiple users within the same lens.

Snapchat added that Lens Studio will soon feature ray tracing, a technology that makes it possible for reflections to appear from augmented reality objects, just like in reality.

Pixy, Snapchat’s new selfie drone

Introduced in Snap a selfie drone or flying camera, Pixy, pocket-sized and autonomous operation. This equipment floats several meters above the user and takes photos and videos, and then lands in the palm of the hand after the flight. Everything you save is downloaded to your Snapchat Memories.

Pixy is limited to stock in the United States and France, and its use is subject to applicable laws and regulations in both countries.

AR Shopping

AR exchange, user go shopping and try on clothes for example thanks to augmented reality. In this sense, Snap states that more than 250 million users interact with AR Shopping glasses more than 5 billion times.

In this context, Snap introduced new technologies aimed at improving the way brands bring their products closer to customers through augmented reality.

One of them Snap 3D Asset Managerallows companies to create shopping experiences where they can request, manage and optimize 3D models of any product. Additionally, purchased lenses can be created in seconds and at no additional cost.

This progress reduce conversions and returnsenables brands to create high-converting trial experiences. It also guarantees minimal returns thanks to Snap’s size estimation technology.

Another of the technologies offered by Snap a new type of lens shopping to try on clothes without having to change clothes. The lens works with augmented reality image processing technology.

The company also introduced Dress Up, a new activation on Snapchat that combines fashion and augmented reality testing. creators, retailers and brands in one place. Available in Lens Explorer for now and Snap Camera in Augmented Reality Stick soon.

Users can also easily find products they like, as Snap has enabled the feature to update their shopping preferences in their profile settings. This will be the first surface dedicated to fashion experiences on Snapchat.