Dell Technologies brings its storage service offering to our country with the launch of Apex Data Storage Services.

Dell Technologies launches Apex Storage Services in our country. This solution is part of the manufacturer’s Apex offering, which allows customers to consume and pay for hardware as part of a cloud-inspired financial model. In other words: You pay periodically according to consumption.

As part of the Dell Apex Data Storage Services, Dell remains the owner of the infrastructure and the company also takes care of the maintenance. Customers pay for what they use and have the option to adapt the infrastructure to their current needs.

center console

Dell offers different variants of the offer with terms of at least one to a maximum of five years. Contracts are therefore not as flexible as with a real cloud provider. Management and configuration is done from the central Apex console, where customers will find a cloud-like experience.

The solution is ideal for backups via Backup Target: part of Apex Storage Services. This allows customers to manage their backups on Apex hardware themselves and thus according to a consumption model. Dell works with local partners for Apex who can assume the role of implementation partner.

Apex and all of its variations are an important part of Dell Technologies’ strategy to market its hardware in a way that is competitive with what major cloud providers are offering today. Dell is not alone with this plan. On the contrary: Competitor HPE pioneered this strategy with HPE GreenLake.