During the Google I/O 2023 developer conference, we got our first look at how the technology the company calls Google Search Generative Experience might work. It should be noted right away that this is not the same as Bard, which currently remains a separate development on an isolated website.

New Google Search

Engadget reporter Charlynn Lowe was introduced to the experimental version of the Search Productive Experience (SGE) during a briefing with Google’s vice president of search. He says that while the new development has obvious similarities to Bing AI, it still isn’t devoid of original solutions and features.

The columnist writes that at first glance, SGE is not much different from a standard Google search. When you enter the page, you will not see anything new at first. There will still be the same line to enter your search query, after typing you will see the usual search results with ten links to various sites.

But in the space between the search line and the results, a new area quickly appears – a colored section showing the work of productive AI. Google calls it “AI-powered snapshot”, which can be translated as “AI-powered snapshot” or “representation”. [результатів] AI-powered.” Such snapshots contain “important information to review with links to dig deeper.”

• At the top of this area is a note reminding that “Generative AI is experimental”.
• Below are answers to your question that SGE has generated from various sources on the Internet.
• In the upper right there is a button to expand the field and cards showing the articles from which the answers were received.
• Below you can find additional questions on this topic that AI deems appropriate in this case.

Google Search Generator Experience / Photo by Google

I asked Edwards to help me find the best yoga poses for back pain and things to do in Frankfurt am Main. The usual search results popped up almost instantly, while the snapshots area displayed a loading animation while the AI ​​was processing the results. A few seconds later, I saw a list of suggestions for the first question, including Palmengarten and Romerburg. But when Edwards clicked the “Expand” button, the snapshot was opened to reveal, along with the answers, more questions that SGE thinks might be relevant. These included: “Should you visit Frankfurt” and “Is three days enough to visit Frankfurt” and the results of each source article included,
– Writing Cherlynn Lowe.

His second question produced “more interesting results”. SGE not only showed a list of suggested yoga poses, but expanded the answers, showing pictures in the articles that give a better idea of ​​how to do each one. At the bottom of the list was a recommendation to avoid yoga “if you have certain back problems such as a spinal cord fracture or herniated disc.” At the bottom of the article was also a list of postures to avoid if you have lower back pain.

More importantly, there was a note at the bottom of the image: “This information is for informational purposes only. The information does not constitute medical advice or diagnosis.” According to Edwards, this is one of the security features built into SGE, where disclaimers are displayed for sensitive matters that could affect a person’s health or financial decisions. Also, when Google’s algorithms determine that the query is about topics like self-harm, domestic violence, or mental disorders, the result doesn’t show up at all. In such cases, you will see a standard message on how and where to get help.

Search Manufacturer Experience (SGE) / Photo by Google

The author of the material on Engadget says that SGE looks both similar and different from Bing AI.

• For example, SGE does not show embedded footnotes that link to every article when citing its sources. Instead, it displays cards to the right or bottom of each section, similar to how cards appear in news results.
• Google and Microsoft layouts offer dialog mods that prompt further action at the end of each answer (additional explanatory questions that may arise on the same topic). But SGE doesn’t have a login line at the bottom to continue the conversation with the bot by asking your own clarifying questions, and the search bar stays at the top outside the AI ​​domain. This removes the chatbot state where you can talk from SGE. Bing also has such an opportunity.

Here’s what the developers had to say: “Thanks to the new productive AI capabilities in Search, we now do most of the searching. Instead of doing multiple searches to find a specific answer, route, or process, you can combine your parameters into a single query, e.g. ” A person with children under 3 and a dog. Which is better for the family, Bryce Canyon or Arches.” The good news is that when you use the suggested answers in the snapshot, you can switch to a new conversation mode from question to question”. You can also Google for help when purchasing something online. The company reviews 1.8 billion updates to its product listings every hour, helping to keep supply and pricing information up-to-date and accurate. And since this is Google after all, and Google relies heavily on advertising to make money, SGE will also have dedicated ad spots across the page. Ads are easily distinguishable from normal search results. Already in the testing phase, it is individually highlighted and marked with the “Ad” tag.