Hongqi instead of Mercedes: Chinese attack more than a million cities and resorts in Russia
May 25, 2023
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The Chinese auto industry is increasingly stubbornly occupying the premium segment of the Russian car market, categorically empty after the departure of both the so-called big German three
The Chinese auto industry is increasingly stubbornly occupying the premium segment of the Russian car market, categorically empty after the departure of both the so-called big German three and the Japanese two. So, by July, 12 Hongqi brand dealers will appear in our country, in which four models of branded cars will be presented.
First, two flagship models will be shown in showrooms: the Hongqi H9 luxury sedan and the E-HS9 business-class electric car, designed by former Rolls-Royce designer Giles Taylor. And then the lineup is completed with the HS5 crossover and the H5 New sedan. The first cars have already arrived at dealers in Moscow, St. Petersburg, Krasnodar, Kazan, Sochi and Rostov-on-Don.
– Our partners are the strongest players in the market. They have extensive experience, share our values and have all the necessary resources in terms of financing, investment, management and personnel, specifically designed for the development of the brand in Russia and long-term cooperation with the brand,” emphasizes Ms. Zhang Xinlun, Hongqi director for Eastern Europe.
However, whether our discerning and money-saving consumer is ready to scrutinize new players or whether they prefer tried and trusted analogues under the parallel import scheme, time will tell.
First, two flagship models will be shown in showrooms: the Hongqi H9 luxury sedan and the E-HS9 business-class electric car, designed by former Rolls-Royce designer Giles Taylor. And then the lineup is completed with the HS5 crossover and the H5 New sedan. The first cars have already arrived at dealers in Moscow, St. Petersburg, Krasnodar, Kazan, Sochi and Rostov-on-Don.
– Our partners are the strongest players in the market. They have extensive experience, share our values and have all the necessary resources in terms of financing, investment, management and personnel, specifically designed for the development of the brand in Russia and long-term cooperation with the brand,” emphasizes Ms. Zhang Xinlun, Hongqi director for Eastern Europe.
However, whether our discerning and money-saving consumer is ready to scrutinize new players or whether they prefer tried and trusted analogues under the parallel import scheme, time will tell.
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
