Japanese car company that acts as Nissan’s luxury brand unendingannounced that it is moving towards a rebrand. In this context; The Infiniti logo and dealer concept have been changed. In addition, the brand has created a unique dealer scent. On the other hand; Now available at Infiniti dealers special music is played.

The auto industry has seen arguably the most logo changes in recent years. Lots of brands while simplifyingmoved from three to two dimensions. Interestingly, we don’t see anything like this in Infiniti. The brand will continue to use a three-dimensional logo. Plus the new logo much flashier than before has a structure.

This is what Infiniti’s new logo will look like

The new logo that Infiniti will use on the cars released from now on,”endless roadThis is the meaning of the part in the middle that joins from two sides and goes inward. In the past, the inverted V-shaped section would flow together and stay that way. Of course, let’s also mention that this logo only as badges on cars it will include. In environments such as brands, websites and brochures, the following logo will be used:

The name speaking on the subject was Alfonso Albaisa, one of Infiniti’s senior executives. Alba,”With more emphasis on the point where the endless road crosses the horizon, always to the future and we show our determination to look at new horizons.” said.

The logo that Infiniti has used so far looked like this:

An ultra-comfortable experience is offered at dealerships:

As we mentioned at the beginning of our news, Infiniti’s rebranding process is not just about changing the logo. The brand is now also at the highest level at the dealers. comfort will provide an experience that is at the forefront. When customers go to dealers, they say Infiniti is a luxury brand. to the marrow they will feel.