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Why did public activists propose to limit car prices in Russia?

  • June 28, 2023
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In the conditions of a summer shortage of news and events, a report about a deliberately impracticable initiative by a public organization half-forgotten by everyone rumbled in the

In the conditions of a summer shortage of news and events, a report about a deliberately impracticable initiative by a public organization half-forgotten by everyone rumbled in the information space no worse than Saturday’s “Wagner’s Moscow campaign.” And it’s only about the idea of ​​curbing the rise in car prices.

The National Union for the Protection of Consumer Rights, which had not recalled its existence for a long time, suddenly came to life and threw into the media a message that its leadership had “thrown out” a letter to Prime Minister Mikhail Mishustin. In it, the organization complains that car dealers are driving up sales prices for new cars, taking advantage of the shortage of supply.

Consumer advocates suggest that somehow the authorities strictly tie down the selling price for the vehicle, set by the manufacturer, and the car’s maximum retail value. According to public figures, the difference between them should not exceed 15%. But the mechanism of this “binding” has not been deciphered.

Note that in the good old pre-coronavirus times, a good “dealer margin” in the retail car market was considered a “cheat” price of 8 percent from the car dealership. With a large supply, this figure dropped to 2%. With the onset of the “coronavirus”, and then the “Ukrainian” periods in the life of the Russian car market, we had a serious shortage of cars, which allowed car dealers to raise ugly prices.

The phenomenon turned out to be so widespread and blatant that even Russian President Vladimir Putin was forced to talk about it by the end of 2022. He then instructed the government to increase the availability of cars for Russians. The ministers were supposed to report on the planned and taken measures in this direction to the head of state last April, but the general public is not yet aware of this.

Even if the president failed to force officials to do at least something real in this area, the public organization is guaranteed with its letter that nothing “shines”. And therefore it can be assumed with great certainty that they were counting not on any practical effect, but solely on media resonance in the empty information field, characteristic of the peak of the summer holiday period.

globallookpress.com’s photo

The National Union for the Protection of Consumer Rights, which had not recalled its existence for a long time, suddenly came to life and threw into the media a message that its leadership had “thrown out” a letter to Prime Minister Mikhail Mishustin. In it, the organization complains that car dealers are driving up sales prices for new cars, taking advantage of the shortage of supply.

Consumer advocates suggest that somehow the authorities strictly tie down the selling price for the vehicle, set by the manufacturer, and the car’s maximum retail value. According to public figures, the difference between them should not exceed 15%. But the mechanism of this “binding” has not been deciphered.

Note that in the good old pre-coronavirus times, a good “dealer margin” in the retail car market was considered a “cheat” price of 8 percent from the car dealership. With a large supply, this figure dropped to 2%. With the onset of the “coronavirus”, and then the “Ukrainian” periods in the life of the Russian car market, we had a serious shortage of cars, which allowed car dealers to raise ugly prices.

The phenomenon turned out to be so widespread and blatant that even Russian President Vladimir Putin was forced to talk about it by the end of 2022. He then instructed the government to increase the availability of cars for Russians. The ministers were supposed to report on the planned and taken measures in this direction to the head of state last April, but the general public is not yet aware of this.

Even if the president failed to force officials to do at least something real in this area, the public organization is guaranteed with its letter that nothing “shines”. And for this reason it can be assumed with a high degree of certainty that they were not counting on some kind of practical effect, but only on media resonance in the empty information field that characterizes the peak of summer vacation.

Source: Avto Vzglyad

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