Recently, auto giants have been trying to generate additional revenue, increase brand loyalty, ease of production and other reasons. paid subscription systems started offering. Subscriptions offered users certain features for a monthly or annual cost. Among the companies that issue paid subscriptions, From Volvo to Mercedes-Benz, from BMW to Honda There were many brands.

While discussions about these systems continue, there has been recent research into them. Surprisingly, the results showed that users do not complain about subscriptions.

Users are willing to subscribe to add new features to their car

The results come from a survey by S&P Global Mobility of nearly 8,000 global customers. According to the findings of more than half of the respondents, customers have no negative thoughts about subscribing to features that come for free or with a one-time additional fee.

4,500 people who had a free trial or existing subscription experience on a 2016 or newer model were asked if they wanted to subscribe in the future. 82% of participants, stated that they can subscribe in the future by paying a fee when purchasing a new vehicle.

S&P Global Mobility says the best way to convince customers to subscribe is to introduce them to such services. The results also show that users are more likely to pay when the features are tested. Naturally free trial We can say that the effect can be much greater. In addition, 85% of the participants indicate that they would recommend the services to their friends.

Let’s also emphasize that consumers are more willing to pay for certain features than others. For example safety features, advanced navigation, driver assistance systems One of the most requested services in subscriptions. On the other hand, an important part of the people; He doesn’t want to spend money on things like heated seats and a heated steering wheel.

The data therefore shows that paid subscription systems in cars are welcome. So what are your thoughts on this? How do you view paying money regularly to add new features to your car?