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Ford CEO explains why they can’t take on companies like Tesla

  • October 30, 2023
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We can feel the change in the automotive industry in recent years. Almost every car manufacturer in their new models to electric cars Many old series are coming

We can feel the change in the automotive industry in recent years. Almost every car manufacturer in their new models to electric cars Many old series are coming back with electric models. Despite all these efforts, we are ahead of traditional companies. some problems It’s laying down.

Ford CEO Jim Parley In a program he attended, he also discussed the difficulties they encountered in this regard. Giving the example that there are 150 different software for 150 different modules in their vehicles, the CEO complained that the companies that will develop this software do not communicate with each other. On the other hand, they also have such software. that they did not develop he claimed.

The software process further complicates matters.

Parley said in his statement that traditional automakers The problem with the software explained. Traditional car manufacturers mainly supply many modules from different companies. There is no communication between these suppliers. That’s why Ford goes every time Suppliers tell us what they wantDepending on the situation, he even has to convince his suppliers. The main reason for this situation is that it can be financially cheaper to buy software or modules from outside.

Although companies are now trying to do their own software development work, far behind They are in a situation. They also have to continue to outsource many things because they still have contracts with their suppliers. Traditional car manufacturers are a little more specific in this regard. dependent in case of.

iOS or Android?

actually now Tesla The major advantage that companies like these have over traditional companies that have started producing electricity comes from the fact that they develop their own chips and software. a similar situation iPhone We saw it when it first hit the market. Although the features of Android phones individually were ahead of those of the iPhone, the parts didn’t work together with the same efficiency and it wasn’t as easy to tell Android phones apart. The auto industry appears to be going through a similar change.

Source: Web Tekno

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