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Even in cold Russia, fanatics of the electromobilization of everything and everyone dream of completely eliminating cars with classic combustion engines. It’s true that almost none of these
We wouldn’t be far wrong if we said that the majority of the world’s motorists died laughing last year and were at the same time outraged by the audacity of car manufacturers when it was announced that BMW had introduced a paid subscription for buyers of their cars to to use seat covers in their own car. The innovation spawned a slew of memes and jokes on the internet. For a Russian motorist, such foreign collisions are at first glance common. Unless of course you know the true nature of the idea of ’option subscriptions’. This step arose in the minds of marketers of car companies not out of nowhere, but due to the spread of electric cars!
The fact is that abroad, including in China, the electromobilization of vehicles continues at a monstrous pace. All over the world they are fighting for the environment (albeit questionably), forcing car manufacturers to, if not completely switch to the production of “green” products, then at least expand their share of the model range produced . As the Chinese inevitably become a near-monopolistic supplier of more or less modern cars to the Russian market, Russia is in for something similar.
It seems like electric cars are making a lot of money for manufacturers. Yes, they are expensive for consumers now. But at the same time, Tesla, for example, which was founded from scratch as a manufacturer of fully electric vehicles, reached break-even just 17 years after its founding! And such a monster of the auto industry as Ford has already announced that it expects at least $ 4 billion in losses in the coming year from its electric division.
Meanwhile, despite the high cost of the battery and other fillings, an electric car contains 10 to 100 times (depending on the model) fewer parts than the average combustion engine vehicle. It doesn’t need oil changes, filters, clutches, etc. The owner of an electric vehicle may not remember the brake pads for years, thanks to regenerative ‘electric motor braking’. That is, the manufacturer cannot get as much money from its after-sales service as it currently sucks money from the average owner of a car with an exhaust pipe.
But you have to make money somewhere! And pretty much the only way to win serious money from people who have already bought your electric car is to subscribe to options. In fact, this is why BMW and other brands are already promoting this financial trap to the masses. Clients are taught not to be afraid of her.
And this is just the beginning. For now, you laugh at the idea of a subscription-based “pop-warming.” And future owners of electric vehicles will constantly have to pay extra to the manufacturer, not only for this option, but also for much more. What do you think of the idea of subscribing to fast charging for your electric car? Or the need to regularly ‘donate’ to the car brand for the use of a rear view camera? Isn’t this at all how you imagined the bright future of electric vehicles? Strange: the saying about free cheese in a mousetrap seems familiar to everyone…
We are not far wrong when we say that the majority of the world’s motorists died laughing last year and were at the same time outraged by the audacity of car manufacturers when it was announced that BMW had introduced a paid subscription for buyers of their cars to replace seat covers in their own cars. The innovation spawned a slew of memes and jokes on the internet. For a Russian motorist, such foreign collisions are at first glance common. Unless of course you know the true nature of the idea of ’option subscriptions’. This step arose in the minds of marketers of car companies not out of nowhere, but due to the spread of electric vehicles!
The fact is that abroad, including in China, the electromobilization of vehicles continues at a monstrous pace. All over the world they are fighting for the environment (albeit questionably), forcing car manufacturers to, if not completely switch to the production of “green” products, then at least expand their share of the model range produced . As the Chinese inevitably become a near-monopolistic supplier of more or less modern cars to the Russian market, Russia is in for something similar.
It seems like electric cars are making a lot of money for manufacturers. Yes, they are expensive for consumers now. But at the same time, Tesla, for example, which was founded from scratch as a manufacturer of fully electric vehicles, reached break-even just 17 years after its founding! And such a monster of the auto industry as Ford has already announced that it expects at least $ 4 billion in losses in the coming year from its electric division.
Meanwhile, despite the high cost of the battery and other fillings, an electric car contains 10 to 100 times (depending on the model) fewer parts than the average combustion engine vehicle. It doesn’t need oil changes, filters, clutches, etc. The owner of an electric vehicle may not remember the brake pads for years, thanks to regenerative ‘electric motor braking’. That is, the manufacturer cannot get as much money from its after-sales service as it currently sucks money from the average owner of a car with an exhaust pipe.
But you have to make money somewhere! And pretty much the only way to win serious money from people who have already bought your electric car is to subscribe to options. In fact, this is why BMW and other brands are already promoting this financial trap to the masses. Clients are taught not to be afraid of her.
And this is just the beginning. For now, you laugh at the idea of a subscription-based “pop-warming.” And future owners of electric vehicles will constantly have to pay extra to the manufacturer, not only for this option, but also for much more. What do you think of the idea of subscribing to fast charging for your electric car? Or the need to regularly ‘donate’ to the car brand for the use of a rear view camera? Isn’t this at all how you imagined the bright future of electric vehicles? Strange: the saying about free cheese in a mousetrap seems familiar to everyone…
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
