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Chinese comrades demonstrate positive sales dynamics not only at home and in Russia, systematically displacing European brands, but also outside our countries. Also in the Old World, where
European car manufacturers have repeatedly raised the issue of protecting local brands from the Chinese car invasion, which is actively and successfully taking over the local car market. Businessmen are asking authorities to tighten protective duties for Asians and introduce additional subsidies for aborigines. In addition, many of them could not shake off the consequences of the “corona crisis”, which was aggravated by futile attempts to massively switch the European car industry to electricity and the consequences of an aggressive sanctions policy against Russia.
Meanwhile, car exports from China grew by more than 83% in the first months of 2023 alone, and individual brands increased the supply of their cars to foreign markets dozens of times! The Chinese have already gained leadership in the Middle East and Latin America, are “making” the Pacific region their own and have essentially “bowled” into Russia, which has become their largest market on the European continent. Naturally, ‘heavenly’ car items are shipped in batches to Europe itself, including Italy, France, Spain and of course Germany.
The latter remains the largest market in Europe, where almost 2,400,000 cars were sold in ten months of 2023. At the same time, the Chinese have already managed to break into the German TOP-25 of best-selling cars, although in absolute terms their sales are still far from the volumes of local car brands.
Meanwhile, the dynamics are clear, as consumers are increasingly looking at “heavenly” products that provide a comprehensive option for reasonable money (which, by the way, cannot be said about Russia, where the price positioning of “China” is nothing but outright theft). Which cars from China do buyers there choose?
According to the Motor Transport Office of the German Federal Ministry of Digital Technology, sales of models of the Chinese brand MG show an increase of 78%, although the market share it occupies is only 0.7%. The products of the Polestar group, formerly owned by Volvo and now Geely, as well as the Ora brand, which produces premium electric cars in retro style, each accounted for 0.2% of the automotive sector, and Lynk&Co – 0.1%. Not much, but this luxury sub-brand Geely offers European buyers the opportunity to purchase cars via subscription. Previously, by the way, none of the Chinese proposed this in the Old World.
BYD, recognized as the planet’s absolute leader in the EV segment, grabbed a similar piece of the pie. The NIO brand, which ranks 43rd in the overall rankings, closes the assessment of demand for cars from China. Be that as it may, the Asians do not intend to give up: FAW, SAIC, Skywell, JAC have appeared on the local markets under the guise of DR, Jaecoo, Omoda and Chery, which, by the way, are preparing to develop the former Nissan factory in Spain. Other companies are also planning local production in Europe, including Great Wall, BYD and MG. The latter brand, in case anyone has forgotten, was, like Lotus, originally English. Which, as we see, drives consumer demand significantly.
European car manufacturers have repeatedly raised the issue of protecting local brands from the Chinese car invasion, which is actively and successfully taking over the local car market. Businessmen are asking authorities to tighten protective duties for Asians and introduce additional subsidies for aborigines. In addition, many of them could not shake off the consequences of the “corona crisis”, which was aggravated by futile attempts to massively switch the European car industry to electricity and the consequences of an aggressive sanctions policy against Russia.
Meanwhile, car exports from China grew by more than 83% in the first months of 2023 alone, and individual brands increased the supply of their cars to foreign markets dozens of times! The Chinese have already gained leadership in the Middle East and Latin America, are “making” the Pacific region their own and have essentially “bowled” into Russia, which has become their largest market on the European continent. Naturally, ‘heavenly’ car items are shipped in batches to Europe itself, including Italy, France, Spain and of course Germany.
The latter remains the largest market in Europe, where almost 2,400,000 cars were sold in ten months of 2023. At the same time, the Chinese have already managed to break into the German TOP-25 of best-selling cars, although in absolute terms their sales are still far from the volumes of local car brands.
Meanwhile, the dynamics are clear, as consumers are increasingly looking at “heavenly” products that provide a comprehensive option for reasonable money (which, by the way, cannot be said about Russia, where the price positioning of “China” is nothing but outright theft). Which cars from China do buyers there choose?
According to the Motor Transport Office of the German Federal Ministry of Digital Technology, sales of models of the Chinese brand MG show an increase of 78%, although the market share it occupies is only 0.7%. The products of the Polestar group, formerly owned by Volvo and now Geely, as well as the Ora brand, which produces premium electric cars in retro style, each accounted for 0.2% of the automotive sector, and Lynk&Co – 0.1%. Not much, but this luxury sub-brand Geely offers European buyers the opportunity to purchase cars via subscription. Previously, by the way, none of the Chinese proposed this in the Old World.
BYD, recognized as the planet’s absolute leader in the EV segment, grabbed a similar piece of the pie. The NIO brand, which ranks 43rd in the overall rankings, closes the assessment of demand for cars from China. Be that as it may, the Asians do not intend to give up: FAW, SAIC, Skywell, JAC have appeared on the local markets under the guise of DR, Jaecoo, Omoda and Chery, which, by the way, are preparing to develop the former Nissan factory in Spain. Other companies are also planning local production in Europe, including Great Wall, BYD and MG. The latter brand, in case anyone has forgotten, was, like Lotus, originally English. Which, as we see, drives consumer demand significantly.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
