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Iranian brand Saipa has changed its mind about entering the Russian market

  • December 6, 2023
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The Best Motors company, which was to take over the distribution of Iranian Saipa cars, launched the liquidation process instead of implementing announced plans to introduce new models

The Best Motors company, which was to take over the distribution of Iranian Saipa cars, launched the liquidation process instead of implementing announced plans to introduce new models to the domestic market. The reason for this decision was difficult economic conditions.

According to Gazeta.Ru, Alexander Stepanov, CEO of Best Motors, said that he and his partners decided to refuse to import Saipa cars into Russia due to changes in the economic situation in the country. “At the time, this brand was interesting in terms of pricing and everything else. And then it became uninteresting, economically unprofitable, that’s all,” he explained.

“Due to certain circumstances, from the dollar exchange rate to the recycling fee, prices for all cars have increased significantly. The price of an Iranian car should be 20-30% lower than a Chinese one, then it would be interesting,” said Stepanov. According to the top manager, the company realized that they simply could not sell Saipa cars at the price they had previously planned.

In March, Best Motors announced deliveries to Russia of Saina and Shahin sedans, as well as Quik hatchbacks – at the start of sales their price would be 1-1.7 million rubles. In April, the company published the characteristics of the machines on its website, but now it no longer works.

According to Gazeta.Ru, Alexander Stepanov, CEO of Best Motors, said that he and his partners decided to refuse to import Saipa cars into Russia due to changes in the economic situation in the country. “At the time, this brand was interesting in terms of pricing and everything else. And then it became uninteresting, economically unprofitable, that’s all,” he explained.

“Due to certain circumstances, from the dollar exchange rate to the recycling fee, prices for all cars have increased significantly. The price of an Iranian car should be 20-30% lower than a Chinese one, then it would be interesting,” said Stepanov. According to the top manager, the company realized that they simply could not sell Saipa cars at the price they had previously planned.

In March, Best Motors announced deliveries to Russia of Saina and Shahin sedans, as well as Quik hatchbacks – at the start of sales their price would be 1-1.7 million rubles. In April, the company published the characteristics of the machines on its website, but now it no longer works.

Source: Avto Vzglyad

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