Mercedes-Benz started closing dealers
- May 25, 2022
- 0
The German carmaker plans to reduce the number of official dealers worldwide by about 10%, and in Germany by 20%. It is possible that the “optimization” will also
The German carmaker plans to reduce the number of official dealers worldwide by about 10%, and in Germany by 20%. It is possible that the “optimization” will also affect the Russian Mercedes-Benz showrooms. The company explains the decision by the need to “reshape the sales model”.
According to Automotive News, citing Bettina Fetzer, the brand’s vice president of communications, Mercedes-Benz plans to focus on direct sales, which will notably save the company money. According to the top manager, a reputable brand does not need large dealers.
In addition, the Germans plan to increase the sale of cars via the Internet. According to forecasts, every fourth Mercedes will soon be purchased online.
Currently, Mercedes-Benz has more than 6,000 car dealerships and about 1,000 in Germany.
By the way, with the start of the Russian special operation in Ukraine and the imposition of sanctions by the collective West against our country, the German auto industry began to experience serious problems. Experts are sure that the European car industry can “end” once and for all.
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According to Automotive News, citing Bettina Fetzer, the brand’s vice president of communications, Mercedes-Benz plans to focus on direct sales, which will notably save the company money. According to the top manager, a reputable brand does not need large dealers.
In addition, the Germans plan to increase the sale of cars via the Internet. According to forecasts, every fourth Mercedes will soon be bought online.
Currently, Mercedes-Benz has more than 6,000 car dealerships and about 1,000 in Germany.
By the way, with the start of the Russian special operation in Ukraine and the imposition of sanctions by the collective West against our country, the German auto industry began to experience serious problems. Experts are sure that the European car industry can “end” once and for all.
SUBSCRIBE FOR EXCLUSIVE CONTENT
PORTAL “AVTOVGLYAD” IN TELEGRAM
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
